Dusseldorf Favorite win for Germany: The 2024 European Football Championship is organized by the German Football Association (DFB). Uefa announced this in Nyon on Thursday. Outsider Turkey went empty-handed as expected. DFB President Reinhard Grindel thanked for the trust of the European football association. “We have great stadiums, great spectators who live football and people in Germany who like to celebrate a big festival with Europe,” said OC chief Philipp Lahm. The 34-year-old is now head of organization, equipped with enormous ambition – and influence on the German Football Association (DFB).
Uefa President Aleksander Čeferin was not equally enthusiastic. “Every democratic decision is a good decision,” the Slovenian commented shortly. He is looking forward to the tournament in Germany. DFL President Reinhard Rauball described Germany’s election as host for the 2024 European Championship as a “good day for German football”. “We all still vividly remember the images and emotions of 2006 and are looking forward to another major international football event in our own country. The EM 2024 will inspire many people for our sport – in Germany and far beyond, ”said Rauball in a message from the German Football League on Thursday.
EM ambassador Lahm and national coach Joachim Löw had previously taken over the German presentation. The concept was able to convince the 17 electors of the UEFA Executive Committee. The German association was chosen by lot in the order of the presentation over competitors Turkey.
It is now Lahm’s tournament. But he, the little “emperor”, must first fulfill the trust placed in him. He has to act transparently, explain to people why it is so important for football to host an EM. The corruption affair surrounding the “summer fairy tale”, the 2006 World Cup, has not yet been finally resolved. Franz Beckenbauer, the great emperor who headed the organizing committee at the time, has long been disenchanted.
Before the start of the session, Lahm expressed the hope of a home tournament in 2024 in a video message. “Today is the day we’ve been working towards for so long. We are more than convinced of our concept, but it is no longer in our hands. Today, the Uefa Executive Committee decides whether we can get the Euro 2024. So keep our fingers crossed that we’ll have another European Championship in Germany in 2024, ”said the EM ambassador in his Twitter message. Among other things, the presentation video promoted free public transport. The existing infrastructure and positive experience of the 2006 World Cup count as plus points.
The German economy also feels itself to be a winner, with sales and business in the billions as well as a general economic upswing expected. “A European Football Championship in Germany is positive news for many companies in Germany,” said Volker Treier, an expert at the German Chamber of Commerce and Industry (DIHK), on Thursday of the Reuters news agency. “Such a big event ensures increasing demand through private consumption and through tourists.”
The 2006 World Cup brought about 0.3 percent additional economic growth. A similar boost can now be expected from the EM. “But effects such as Germany’s improved image and efforts to improve and expand our infrastructure also promote business – and stimulate growth,” said Treier.
The retail trade in particular is hoping for a new edition of the summer fairy tale from 2006. “At the World Cup at that time, the dealers were able to post around two billion euros in additional sales,” said the managing director of the HDE industry association, Stefan Genth. “We expect similar effects from the EM in Germany. “According to the head of the association, such a major event could also brighten consumer sentiment.” If things go well for the German team, people will buy more food and beverages in addition to fan articles such as jerseys, scarves and hats for public viewing and barbecuing, “said Genth “In addition, numerous fans come from abroad, who also ensure increasing sales in many places.”
Economic researchers, on the other hand, warn of exaggerated hopes. “The studies on the economic effects of large sporting events do not come to uniform results,” said the Vice President of the IWH Halle Institute, Oliver Holtemöller. There are likely to be positive effects on the hotel and catering industry at the host cities. If construction is carried out beforehand, this could also have short-term positive economic effects. “But there are also studies that show that the negative effects, such as high costs and venues that are underused after the competition, predominate,” says Holtemöller.
The question is currently open whether Uefa can expect a tax exemption from the proceeds from the tournament in Germany. According to media reports, the association requires this in its tournaments. The income tax law includes a passage that allows such exceptions for sporting events. In addition, the FIFA World Association and the Uefa continental association have exclusive contracts to stipulate which licensed products may be sold at venues in certain areas around the stadiums. Both of these ensure high income for football officials in particular.
The ten venues Berlin, Munich, Dusseldorf, Stuttgart, Cologne, Hamburg, Leipzig, Dortmund, Gelsenkirchen and Frankfurt, which have already been predetermined, can now also look forward to. Extensive modernization work will now take place at the venues in the coming years.
The result of the vote was very clear at 12: 4 (with one abstention). The decision of the UEFA Executive Committee had been eagerly awaited. The only competitor for the tournament was Turkey. Head of state Recep Tayyip Erdogan had advertised his country in the morning during his visit to Germany. In the summer, it was his meeting with Mesut Özil and Ilkay Gündogan that virtually ushered in the bankruptcy of the German national team at the World Cup in Russia. Lahm recently told the Handelsblatt that the EM was “a good opportunity to present yourself, but also to spark a new sense of belonging”. Just as the summer fairy tale once did.
On the German side, it was also a kind of destiny choice for DFB President Grindel. He had been faced with harsh criticism in the preparation of the early World Cup this year. Recently there were reports that the application wobbled due to the external presentation of the association and the still incomplete processing. The fear has not materialized: Germany is hosting a European Championship for the second time after 1988.
With agency material.