An announcement against vaccination was prohibited by stating that all vaccines can cause the death of children.
The Facebook post paid by Stop Vaccination Mandatory, as of July 2, read: "Parents, not only can any vaccine given at any age kill their child, but if this unthinkable tragedy happens, doctors will discard themselves as" Children sudden "Death Syndrome (SIDS).
"If you are in seclusion about vaccination, read this story and join our Facebook group to talk to parents about similar ideas."
Compulsory vacancy announcement (ASA / PA)
The post also featured an image of a closed-eyed baby and the words that accompany: "Owen Matthew Stokes (August 18, 2017 – October 25, 2017), while the text should read:" He dies 2 months 48 hours later of 8 vaccines. : Owen's mother speaks ".
The mother of a new baby who saw the message claimed the Advertising Standards Authority (ASA) that the ad was deceptive and could not be confirmed and said the advertisement would probably cause undue distress.
The Stop Vaccination Mandatory group, founded by the author and "defender of natural life" Larry Cook, provided the ASA with a document published by the Health Services and Resources Administration, a federal agency of the Department of Health and Human Services of the United States, which reports the number of claims submitted for compensation as a result of an alleged injury or death caused by the vaccines and the amount of the compensation granted as part of the National Program for the Compensation of Vaccine Injuries.
Stop Vaccination Mandatory said the image of the ad was a sleeping baby, and added that they intended to cause parents some concern about the vaccines.
Keeping the claim, ASA said the evidence "did not show that all vaccines were capable of causing death to children."
He said that readers would appreciate the announcement representing the perspective of Stop Mandatory Vaccination, but will understand, from their definitive language, that all vaccines have demonstrated the ability to cause death in children.
He said that data published by the US Resource and Services Administration of the United States showed that between 1988 and 2018 a total of 6,122 claims were compensated for injuries and death claimed by vaccines and 11,214 claims were rejected.
ASA said: "Although we recognize that these figures demonstrated that a large number of claims had been offset against the alleged injury or death caused by vaccines, we noted that the report stated that the settlement was not an admission of responsibility and did not determine whether the The vaccine accidentally caused injury or death.
"In addition, we note that the report was based only on injuries and deaths for children in the U. And did not cover the United Kingdom, where the data could be different.
"We believe that evidence has not shown that all vaccines have been able to cause death to children."
ASA said: "Because we did not see sufficient evidence that they demonstrated that all vaccines demonstrated the ability to cause death to children, we conclude that the claim" not only can any vaccine given at any age kill your child "has not been endorsed and deceptive ".
The ASA said that the baby's image and the reference to Childhood Mortality Syndrome could soon be distressing for readers and "would probably cause fear or distress to readers, particularly parents who may be looking for factual information about the risks associated with the vaccines for children ".
He said: "Because we did not see any evidence to show that all vaccines were capable of causing death in children, we concluded that the announcement would probably cause fear without justifiable reason in violation of the Code."
He said the ad should not appear again in its current form, adding: "We told Stop Vaccination Mandatory that it did not declare or implied that all vaccines could cause children to die unless they have enough evidence to prove it.
"We also told them to ensure that their marketing communications did not cause unjustifiable fear or anguish."