Nikkei, the economic newspaper in Japan, says the production volumes of the iPhone XR have already been reduced, which would demonstrate the lack of enthusiasm for the new smartphone. It was enough so Apple's stock price fell into the stock market. The market capitalization of the company lost 10% in a few days, going back under the mark of $ 1 trillion. There is really nothing to worry about.
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Apple has disappeared almost 10% since November 1. This follows the mixed sales figures – but not bad – published by the company earlier this month and goes hand in hand with the giant's announcement to not communicate more about the number of iPhone, Mac and iPad models sold. In addition, if we believe that the information published by the Nikkei site, Apple has already reduced the production rate of its new iPhone XR. So much news that the stock price drops dropped to its level in August 2018. However, no one questioned the existence of Apple last summer … Those who see in this episode "at the beginning of the end" for Apple surely go one little quick
What seems to reveal Nikkei shows even more that the apple brand would have overstated the sales of the iPhone XR for its release. The newspaper explains: "Foxconn's provider first prepared about 60 assembly lines for the Apple XR model, but recently used 45 production lines, which are about 100,000 units a day less. To reflect the new prospects of Demand, from 20 to 25 percent from the initial optimistic perspective. "The same story from the Taiwanese vendor Pegatron that told Nikkei:" The use of the iPhone XR production line does not reach the maximum for the moment. " Finally, let's note that Apple has asked the company Wistron to be ready to produce iPhone in case of strong last-minute demand, but still nothing. "
A new scenario for Apple?
The story is only repeated. On its launch in October 2017, iPhone 8 – presented as a bestseller future – was quickly presented as a semi-failure, in the same choir as what it has heard about the iPhone XR. This led to a fall in the stock market. A few months later, it is the turn of the iPhone X to see its production in half. Sales would be disappointed again. But the "turnaround" of May the Counterpoint site launched its ranking of the best-selling smartphones in the world, in which the iPhone 8 was first followed, in third place, the iPhone X (the iPhone 8 Plus then ranks fifth) .
Therefore, there is no surprise: as every year sales estimates seem exaggerated and it is probably enough to wait a few months for new terminals to reach the public. Finally, if things go like last year.
How to explain the disappointing results of the iPhone XR?
Without even knowing the latest sales figures from Apple, it is not very difficult to understand why the launch of the iPhone XR would be good. First, although the XR is the cheapest of the three new iPhone presented in September, it is still a phone at € 855. Second, many Apple fans jump first to have the latest version of iPhone and tend to move towards the flagship of the new range, here the iPhone XS. Other Apple customers are willing to wait a few months to promote the most accessible model, especially with the arrival of Christmas. It is not impossible that the sales of the iPhone XR take off in the coming months. However, in the future with the arrival of Chinese manufacturers, it is possible that the brand's apple is no longer able to afford such stores. Huawei and Xiaomi are really better and better deployed around the world and are in a position to overthrow the historic leaders of Apple and Samsung. Chinese manufacturers are looking for the least mistake of their prestigious competitors. However, to judge the success or not the iPhone XR, it will still wait a few months. Although in the future we will not be able to obtain the amount of sales of each product from the brand to the apple. Apple prefers to communicate about its turnover rather than its sales volume. That precisely this type of store can be avoided in the stock market.