The 2010s weren’t one different from past decades when it comes to fashion and beauty. What is old is always new, and what is truly good eventually returns to the mainstream.
This is fantastic and terrible news for people who never want to get rid of anything from their closets: on the one hand, you will probably want to wear it again, and on the other. in the end you will probably stop having space in your closet for all things.
Having said that, there are some things from this decade that we recommend keeping. The 2010s ushered in an era of big eyebrows, comfort as king and so many Birkenstocks – and that’s just to name a few.
While the decade ends in a very similar way to the last one – wearing the fashion of the 90s, of course – we are taking a look at some of the best gifts of beauty and style of the 2010s that will no doubt follow us in 2020 and beyond there.
This trend of the 90s returned to great in the 2010s, both on the red carpet and in our Instagram feeds. Chokers add an interesting factor to any outfit – just like this did on Taylor Swift during her platinum blonde moment in 2016.
Turtlenecks for women and men
Another trend with roots going back a long, long time before the years 2010 returned to great in this decade. Both men and women looked chic in turtlenecks in real life and on the screen (ahem, Shiv Roy).
Bless these eyebrows. The 2010s ushered in the bold and beautiful eyebrows that we are used to seeing today. Cara Delevingne is often celebrated for her epic couple, but letting everything grow has been a welcome change for people who have spent the 90s plucking.
Let’s be honest: the Birkenstocks have never gone away, they have skyrocketed during high fashion in this decade thanks to the collaborations of the designers and their constant presence at the feet of fashionable people. The days of wandering only at the foot of your summer camp are over. If they are good enough for Frances McDormand at the Oscars, they are good enough for us.
Ombré and balayage
The highlights became more natural in the 2010s. Balayage made our hair less wavy and more mixed thanks to its painting technique and the umbre allowed us to grow our roots for months at a time, without senses of fault. Chic and cheap: a winning solution.
The fashion forecasts are damned, we are arguing that when it comes to pants: the higher the better. In 2010 they gave us “mother’s jeans”, a Levis style literally called “rib cage” and there was no lack of support from high waist fans.
You love them or hate them, the Kardashians have really understood well when it comes to always wearing your comfortable gym clothes. In this decade it has become socially acceptable to wear only things that make it look like you’re going to train at some point, and that’s what we’re here for.
Is there an easier way to dress than to wear two matching clothing items? Not exactly. The two-piece sets are available in many shapes and sizes, but all of them look polished and trendy. This is probably why they are a staple for celebrities like Selena Gomez and Taylor Swift.
Suitable to measure
Colorful clothes have had a long lasting moment in this decade. While fashion becomes gloriously less of a genre, the red carpets and clothing stores are full of bespoke clothing. Not everyone is cool like the one seen here on Amandla Stenberg, but they are still pretty cool.
While mixing prints is an art, fortunately it is an art that can be left to one’s imagination. There we are ways to ruin this trend, but we are all on experimentation when it comes to textures and designs that we have seen intensified in the 2010s.
Met Gala nail charms by Elle Fanning are not the most functional, but they speak of the growing popularity of nail art over the decade. Sparkles, ombré, designs, nail rings, the growing trend of special beauty salons and the constant introduction of nails in our social media feeds are a clear sign that nail art is here to stay.
Fingers, bobby pins, even butterfly clips have been huge in this decade and appear to be even more popular as we head towards 2020. Headbands are also enjoying the day in the sun, thanks to designers such as Lele Sadoughi and Jennifer Behr, who design expensive headbands seen on many influencers.
Collaborations with department store designers
One way in which fashion has become more accessible in this decade has been through designer collaborations. People may remember Target’s very first collab, a line with Isaac Mizrahi that Racked cites as the birthplace of the “now ubiquitous high-low collaboration.” Since then, a number of other designers have joined the trend, from Balmain for H&M to Vera Wang for Kohl.
Helen Mirren made her pastel pink debut at Cannes in 2019, but fans may be surprised to learn that it wasn’t even her first foray. Seen here in 2013, Mirren joins a long list of celebrities who have dyed their hair in all shades of the rainbow over this decade.
Luxury brands and department stores alike have pledged to get rid of fur in the 2010s, including Prada, Michael Kors, Bloomingdale, Macy and Gucci (just to name a few). As a result, many false alternatives have appeared on the market, although their environmental impact is still questionable.
Wide leg trousers
Jameela Jamil immediately hit the trend of pajama dressing and the trend of wide leg pants in this look, popularized this year and in the last decade. Both prioritize comfort and are cute at the same time.
Everything that allows us to carry as much as possible and at the same time have an elegant appearance and give a break to the back is a welcome change. In this decade, backpacks have become more elegant, more spacious and more acceptable to wear as a fashion statement.
Dresses with sneakers
In 2010 there was no shortage of very high platforms (especially not on Lady Gaga), but there was also a tendency to combine elegant clothes with sneakers. Not only do they look down, as in the case of Millie Bobby Brown at the 2018 SAG Awards, but they are also much more comfortable. We are starting to perceive a pattern here.
When the 90s came back, they brought non-slip clothes out of the house. Slip dresses became unique in the 2010s, not only as something to be worn under a dress, but also as a dress. And the sexy look is versatile: worn with belt, corset, layered or other.
More options for more people
Our favorite “trend” of the 2010s is probably not a trend at all, but rather something we all need for a long, long time. It is difficult to believe, since the options are not yet great, that there are many more brands that make clothing larger than a size 12 and a darker foundation of a shade of white. The diversity on the catwalks and in the media still has a long way to go, but we are certainly leaving the best decade of how we started it. Thanks in part to brands like Savage x Fenty, pictured above.