500 million francs: Retailers expect record sales on Black Friday

On the big bargain day, retailers should make a turnover of 500 million francs – and that in the non-food sector alone.

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500 million Swiss francs could flow on the big bargain day.


That would be a record turnover.

That would be a record turnover.


In comparison: last year, 450 million francs flowed on the big shopping day.

In comparison: last year, 450 million francs flowed on the big shopping day.


  • Retailers could take in CHF 500 million on Black Friday alone.

  • That would be a record.

  • Because of Corona, online trading in particular is likely to increase.

Black Friday is Friday, November 27th. Then the big price battle rages again among the retailers. This should result in record sales within 24 hours: 500 million francs could flow into the Swiss non-food trade alone on the big bargain day.

“We are assuming an increase in sales of a good 10 percent, that would be a new high,” says Julian Zrotz, founder and managing director of the price platform Blackfridaydeals.ch, about 20 minutes. In comparison: last year, 450 million francs flowed on the big shopping day.

Bargain hunting is moving to the internet

According to Zrotz, online trading in particular is likely to increase due to the corona crisis. Around a quarter of all purchases this year are likely to be made on the Internet. “This year, many customers will do their Black Friday purchases from home and not rush into the crowd in the shops and shopping centers.”

A turnover of 125 million Swiss francs can be expected in the online shops within 24 hours. Compared to the previous year, almost a third more money would flow into online trading. “Stationary retail, on the other hand, should only grow slightly,” said Zrotz.

Much more stores offer discounts

Philipp Rössel from Checkout Charlie also confirms that more money could flow on Black Friday than before: “Because this year there are also many more retailers with special offers.” Rössel also assumes that big business will take place online.

“Many shops are severely restricted because of the Corona crisis and are therefore relocating the Black Friday sale to the Internet,” says the Swiss boss of the company, which is also available for 20-minute readers Provides coupons.

More sales than in December

Thanks to Black Friday, the retail trade is likely to earn more money in November than in the usual record month of December, as the consulting firm Fuhrer und Hotz estimates. Black Friday is already the day of the year with the highest turnover at Digitec-Galaxus, like CEO Florian Teuteberg im Interview says.

Fuhrer and Hotz also assume that up to 75 percent of Swiss retailers will offer discounts on the big bargain day. In 2016, only 20 percent of local retailers took part in the discount battle.

This year, Black Friday in Switzerland will not only take place on November 27th or the week before: Some retailers celebrate the entire month as Black November. November is even more of a shopping month abroad than in Switzerland. In England, retailers have been offering discounts since the end of October. Black Friday is traditionally the starting signal for Christmas shopping. It always takes place on the day after Thanksgiving.

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