And suddenly they wear designer backpacks in Pokémon: why luxury …

Characters in games nowadays wear designer clothes, e-athletes suddenly have a Gucci watch on their wrist, and in Pokémon GO you can now also buy a backpack from the French Longchamp. The big fashion houses have found their way into the game world. But weren’t gamers wearing hoodies instead of Gucci?

Anyone who had said a few years ago that Paris Fashion Week would also partly take place in the popular video game Pokémon Go, was probably considered crazy. Still, Pikachu and co …

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