Wednesday, 16 Jan 2019

Apple Announces Major Expansion in Austin and Other US Cities

Apple on Thursday announced the expansion of its US offices, with a new $ 1 billion campus in Austin and new locations in Seattle, San Diego and Culver City, California. The tech giant also announced the creation of hundreds of jobs in Pittsburgh. , New York and Boulder, Colorado, in the next three years.

"Tomorrow's talent, creativity, and revolutionary ideas are not limited by region or postal code, and with this new expansion, we are redoubling our commitment to cultivate the high-tech sector and the workforce." nationally, "said Tim Cook, chief executive of Apple, said in a statement.

With its expansion, the company announced that it was about to create 20,000 new jobs in the United States by 2023. While many are celebrating the creation of jobs with the company. one of the most powerful companies in the world, some fear that an influx of highly paid workers may exacerbate inequality and increase housing prices and the cost of living.

Apple's announcement comes just a month after Amazon's controversial decision on HQ2, when the company announced that it was going to divide its new headquarters between Long Island City in New York and Crystal City in Arlington, Virginia, after a year-long search that has earned 238 cities.

The decision sparked an uproar: for its theatricality, to make the cities go out of their way to sell to Amazon and for the company that did not choose cities that seemed to need more of the transformation it had promised. to bring. Public officials in New York have been particularly critical following revelations that New York and state incentives to attract Amazon rose to about $ 3 billion, and the first few days Queens' head office planning was marked by protesters.

(Jeffrey P. Bezos, founder of Amazon, also owns the Washington Post.)

Apple announced in January its intention to spend $ 30 billion on new facilities and to hire 20,000 employees in the United States over the next five years, and company officials have indicated that Much of this growth would take place in a new location outside of California and Texas, where there are two larger hubs. At one point, Apple was planning to create an office that could accommodate 20,000 people in the district and in northern Virginia, The Post reported.

As part of its expansion, Apple said in an interview with MSNBC in March that the company was explicitly trying to avoid the "kind of beauty contest" created by Amazon.

"From our point of view, we did not want to create this contest, because I think it has the result that you end up forcing people to face a ton of work to select one. So it's a case where you have a winner. and a lot of losers. I do not like that, "said Cook.

With a value of $ 920 billion, Apple is the most profitable company in the world. He completed his new $ 5 billion headquarters in Cupertino, California, dubbed "the spaceship" for its circular design last spring. Currently, Apple employs 90,000 people in the United States and has employees in every state.

The new North Austin campus, which will be located less than 2 km from its current campus, will expand over more than 30 hectares, according to a press release, comprising 50 hectares of open spaces preserved and will be fully powered by renewable energies. The center will accommodate up to 15,000 workers, making Apple the largest private employer in Austin.

"Apple is one of the most innovative companies in the world and a fervent creator of jobs in Texas and across the country," Texas Governor Greg Abbott (R) said in a statement. "Their decision to expand into our state is a testament to the quality of Texas' unparalleled workforce and economic environment.

In addition to new sites that can accommodate more than 1,000 employees in Seattle, San Diego and Culver City, Apple has also announced plans to invest $ 10 billion in US data centers over the next five years, including 4 , 5 billion this year and the following year.


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