Levi Strauss and Wrangler were first given the jeans to go to cowboys, railway workers and others who founded West America. Today, they are on all sides of the political divide that is taking place not just on how people vote but what they buy.
The Democrats are more likely to spend a Levi consumer research data show than their Republican counterparts. The opposite is true with Wrangler, which is now much more popular with Republicans.
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