After the reactivation of all their digital content, museums begin to recreate. Among a thousand examples, in Paris le Marmottan Monet Museum closed, its managers are activated remotely. Marianne Mathieu, scientific director of collections, exhibitions and communication works from her kitchen or bathroom to make room for the bedrooms and living room for other members of her family.
A week ago, morale was low, at 7 am she called her friend Kathleen Evin, producer at France Inter (“L’Humeur vagabonde”). Together, they decide to imagine short interviews that they will post on social networks. Since the crisis, more and more of her colleagues have offered new comments like her on the Internet.
The Louvre or the Musée du Quai Branly broadcast one a day, the Orsay museum does the same focusing on landscape paintings while Versailles has opted for portraits kept at the chateaux.
In short, the competition is already there, and even returned stronger than ever. Therefore, to attract, maintain or even improve the visibility of the institution, the section must be of high quality. This goes of course through the skill of knowledge but also through clarity. So this type of tablet, like the program “Art art”, must be as well as possible.
And preferably in tune with current events, which is – it is easy to agree – most changeable these days. This forces you to produce and synchronize very quickly.
The questions and the audio responses recorded, Marianne Matthieu addresses them to Claire Guimet, a member of her confined team, in the 18th arrondissement. Usually, the young woman specializes in watering press releases on social networks but does not know how to edit a clip.
Luckily her husband Christian is a geek. The couple draws on the museum’s USB keys which store all the high definition photographs of the museum’s background and frame, installing images on the soundtrack. The tablet, dynamic, pleasant and in tune with the state of mind of the day, is further refined after being reviewed by each of the parties concerned. The result: two minutes of broadcast (the maximum video format for tweeting). “These videos allow you to share the infinite word that the paintings carry”, sums up Marianne Mathieu.
Production lasted 36 hours, but the team is getting tougher and will soon be even more responsive. So at the Marmottan Museum, like everywhere, digital agility is advancing. Next episode: a portrait of Berthe Morizot by Manet… As Einstein said “Creativity is contagious, make it spin!”