Home News Avondale revisits plans to re-brand the City Center as it develops

Avondale revisits plans to re-brand the City Center as it develops



Avondale City Center proposed vacant land with Randall McDaniel Sports Center and Estrella Mountains in background. (Photo: Derek Hall / The Republic)

Plans to progress walking with tall buildings to stop metro Behind Phoenix after the Big recession, the Avondale leaders have explored their ten-year old dream to look at it.

There was a former farmland along Avlevard Boulevard and Van Buren Street, just north-east of the city's historic center, slate for hotel, tall buildings, restaurants and high-end housing.

But the next thing was taken over the last decade.

This month's leaders therefore mitigated development constraints and rebranded the City Center's long-established urban core as the Strategy hopes that it will be sufficient to attract the development mix that was unsuccessful in attracting the original plan.

City leaders began work on the plans in 2006 before the downturn implemented progress. But even when the Valley came back, one of the most significant developments was a pair of hotels east of Avondale Road.

"There was a lot of development going on and we thought that the City Center was the first of this mixed use development. Then the recession hit," said Avondale Mayor, Kenneth Weise. "The timing for the City Center was probably no worse, but the time for this Directive could not have been better."

What's different?

Weise and his wife recently visited southern California and noticed something as they drove through San Diego – many restaurants and shops up to the sidewalk. Their car parks are in the rear so the car rows are not visible from the street.

Avondale reaffirmed its City Center plans ten years of age to include more multiple family buildings and more. (Photo: Courtesy of Avondale City)

It was so different from the sparkling strips he had seen in the Glen, and he wanted to see him in Avondale.

"We didn't want another suburban shopping center this is a great grocery store, laundry cleaner and a few fast food restaurants," he said. "We could get that tomorrow if we wanted to."

Encourage developments like the original plans Kierland Commons from Phoenix north and Cherry Creek Denver, which both have better shopping and food. However, these plans limited the building floor area ratio – the percentage of land that can actually be developed – to 25% in some cases. The idea is that developers would come together.

Avondale did not change the plans when the leaders renamed the project. They made two changes that they believe will begin to develop:

  • It has necessitated the removal of some 25% of the land on which they belong.
  • Developers no longer need to build parking garages. Instead, they are allowed to put sufficient parking in the rear.

Break out of the beige model

The suburbs of Metro Phoenix are looking for years to find ways to rise above the sea of ​​stucco bags and strips covering urban sprawl similar to the area.

It is easy to go from suburb to suburb, not knowing when one city ends and the next. This is partly because the Phoenix area is much younger than most other large metro areas of its size.

The Valley did not come to an age until after the car arrived, which meant that it was built on roads, highways and parking lots. Much of the area has lost out on the historic walking spaces that older cities like Chicago or New York do.

The Western Valley, which was slower to develop than the rest of the Phoenix metro, is still converting farm parks into commercial projects. They expect to do this with a mix of development, combining housing, office, restaurants and retail in pedestrian-friendly areas.

One issue in places like Avondale is that there is a lot of land.

Avondale West Gate completely

It is not the plan for the CRO to make a copy of the Glendale Westgate Recreation Area, but to make the urban center unique to Avondale. (Photo: Michael Baxter / Westgate Entertainment Area) t

Avondale, with around 80,000 residents, is aware that it has an affordable home. Its original plans to build West Glen Mill Avenue fell flat, but Weise hopes that the new vision will end.

It is a broad string of 365 acres divided into six "districts" each with a specific purpose. Almost 40 acres of land were removed from Avondale Road from the planning area, which originally measured 402 acres.

The land is a mixture of city and private ownership.

It is tempting to want compact development such as the Westgate Recreation Area in the southwest Valley, Weise said.

Westgate, near Loop 101 and Valley Avenue Down, opened in 2006 with a mix of restaurants, retailing, offices and apartments near professional hockey and football centers. But even Westgate had difficulties in spending his live-work wishes.

Weise is expecting the way the EU extends and incorporates single family homes, town-houses, condos and apartments which means it is more specific to Avondale.

"I don't want to make a copy of the things that other cities did," Weise said.

However, he wants to learn from them. "We can't abandon what is working," he said.

Plans for the urban center of Avondale divide it into six areas, each with its own desired form of development. (Photo: Courtesy of Avondale City)

The six districts of the BLVD are:

  • Gateway. It includes both sides of Avondale Boulevard just south of Interstate 10 and includes the existing Hilton Garden Inn and Homewood Suites hotels. It is deserved for a hospital, your higher education campus and your apartment houses or condo-style style.
  • Village. Between Bouonard Avondale and 117 Avenue, north of Van Buren Street. It is proposed to plan retail buildings, office space and multi-family residential buildings.
  • Park Avenue. In addition to the east of Avondale Stream, between the streets of Van Buren and Roosevelt. The existing American Sports Center includes six slates for more event space, such as a performing arts center, as well as walking retailing and restaurants.
  • Residential. At 111th Avenue and Roosevelt Street. Planned for single and multi-family apartments or condos.
  • Neighbourhood. Between Avondale Boulevard and 111th Avenue, south of Van Buren Street. It is intended that there will be a town.
  • Promenade. Southwest corner of Avondale Boulevard and Van Buren Street. Planned for retail and office space.

"You need people to be getting lunch, and then after work is getting beer," Weise said. "If after 6 o'clock, he is dead, do not do any good."

Reporter Reach Joshua Bowling at jbowling@azcentral.com or 602-444-8138. Follow him on Twitter @MrJoshuaBowling.

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