Burger King continues to do more when it comes to their advertising programs, from offering customers despised of love for free Whoppers on Valentine’s Day in exchange for photos of their ex to distributing free burgers via UberEats to the annoyed Bronx carnivores from “Joker “staircase epidemic”. In their latest marketing ploy, the iconic fast food series has decided to show us what a 34-day Whopper should look like in an effort to push for the elimination of artificial preservatives in food. The results, well, have not been so appetizing.

As you can see from the official announcement seen above, “The Moldy Burger” is enough to make you want to become a vegan. Speaking of why this campaign also exists in the first place, the president of North America of the hamburger municipality Christopher Finazzo said: “The Burger King brand is currently launching the Whopper® sandwich without preservatives, dyes or flavors from artificial sources in the United States”. The preservative-free pie is already available in over 400 Burger King restaurants in the United States and will be in every location by the end of 2020, according to Finazzo.

Of course, this sent many on social media into a viral frenzy. Check out some of our favorite reactions to Burger King’s new The Moldy Burger ad campaign below: