Barely days after Alimentation Couche-Tard had to abandon its plan to acquire Carrefour due to political intervention by the French government, the supermarket chain is taking the head of its Quebec rival on Twitter.
• Read also: France is not shy about buying here
• Read also: Couche-Tard continues to dream at Carrefour
“For early risers our hypermarkets open from 7:30 am, for night owls remains open 24 hours a day. And for everyone, -34% on our maple syrup! ” can we read on the French giant’s Twitter account.
Carrefour CEO Alexandre Bompard quickly retweeted the company’s message, saying: “I never relay our promotions but there …”
Carrefour management and several of its shareholders, including billionaire Bernard Arnault, supported the $ 25 billion transaction with Couche-Tard.
But a little over a year before the presidential election in France, the Minister of the Economy and Finance, Bruno Le Maire, vetoed the regroupment, invoking food sovereignty.
Mr. Le Maire reacted to Mr. Bompard’s message by tweeting an animated image where we see pancakes being covered with syrup, an initiative rather badly received by Internet users.
On Wednesday, Le Journal recalled that several Quebec companies have fallen into the fold of French buyers in recent years, including two yogurt producers and … a maple syrup processor.
– With Francis Halin