Amsterdam, Monday, June 29, 2020 – Defqon.1, the largest dance festival in the Netherlands, took place digitally last weekend. Organizer Q-dance announces today that the online experience ‘Defqon.1 at Home’ has attracted more than eight million viewers.
Last March, the coronavirus abruptly disrupted the plans of 80,000 fans who had bought a ticket. The organization decided to provide a free online alternative where all beloved parts of the festival were discussed with the quality that visitors to the festival are used to. In total, there were performances by more than 80 artists and the 72-hour broadcast managed to connect eight million viewers from 140 different countries.
Livestream audience rating record broken again
Last year, the Defqon.1 stream already attracted 5.5 million viewers, but this year more than 2.5 million sessions were added, breaking the old record. The event was broadcast live through the freemium livestream on q-dance.com throughout the weekend and was packed with innovative content. For example, various stages were mainly approached by air by using more than six drones simultaneously. In addition, impressive light and pyro shows could be admired in the live streams.
“We knew, of course, that this year was going to be different than usual and therefore had no idea what to expect. We have therefore pulled out all the stops and it is fantastic to see how many people have enjoyed this. This special edition has far exceeded all our expectations, ”says Jonas Schmidt, creative director at Q-dance. “We are very proud of everyone who made this possible.”
The show must go on
In March, COVID-19 disrupted all plans for all Defqon.1 fans and the organization. Q-dance soon decided to produce a full stream and in this way connect the thousands of fans. This turned out to be a great success, because at home the fans were not sitting still. Thousands of living rooms have been completely transformed into, for example, mini campsites with tents and sleeping bags. Q-dance’s online ‘Zoom Rooms’ were also completely filled with fans who had converted their living room into Defqon.1 @ Home stages at home. The ‘Zoom Rooms’ were reflected in the live stream.
“The last three days mark a rare chapter in the history of Defqon.1. We have witnessed extreme levels of dedication and unity in a world that does not allow us to physically connect. From the awesome energy of the Zoom Room and the countless comments in the chat and on social media to the thousands of Q-dance Quiz participants, you have shown us that the power of an orange heart can conquer everything. It has been a journey we will never forget and we are very grateful to have you as fans, ”concludes Jonas Schmidt.
The three-day online experience traditionally started on Friday with The Gathering, fans danced from left to right through the living room during POWER HOUR: Six Years of Insanity and on Sunday evening the festival ended with The Closing Ceremony.
The organization closed the digital festival with an important message: THE SHOW MUST GO ON. A sound of protest expressed in a typical Defqon.1 way: a Pyro salut.
For more information about Defqon.1 or Q-dance, visit: www.q-dance.com.
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