A television advertisement from Iceland calling for a Christmas "favorable to orangutans" was banned for too much politics.
The frozen food giant is campaigning against the use of palm oil in the manufacture of food and cosmetics, which is destroying the rainforest.
In her 90-second drawing, an orangutan baby shows a girl a digger tearing trees, saying, "There is a human in my forest and I do not know what to do. He took my mom and I'm afraid he's taking me too.
The short film, called Rang-Tan, ends with: "Dedicated to the 25 orangutans we lose each day."
Watchdog Clearcast, which evaluates advertisements against the Broadcast Code of Conduct, was "concerned that it does not comply with the political rules."
Iceland will remove palm oil from all private label food by the end of the year and has already removed it from the lines, including meat pies. The boss Richard Walker said, "The highlight of our palm oil project is the choice of a Christmas friendly to orangutans. We wanted to take it into account. "
Iceland will instead post this announcement on YouTube today.