The Michelin group and the Clermont-Auvergne metropolis worked together to transform the Place des Carmes and renovate the company’s headquarters. A public-private partnership that materializes Michelin’s desire to keep its headquarters in the provinces and open up to the city.
“If the doubt persisted, we send a strong signal,” says Jean-Dominique Senard, president of Michelin. “The company will stay in Clermont-Ferrand and we are proud to have our headquarters in the province. ”
For the people of Clermont, the Carmes site is a symbol. The redevelopment of this square located at the foot of the historic center will permanently change the urban landscape and make 2.5 pedestrian walkers or cyclists.
The metropolis self-financing 8 million euros to create a belvedere and transform the road viaduct. “We are building a 21st century metropolis”, prophesies Olivier Bianchi, president of Clermont-Auvergne Métropole.
For its part, Michelin is investing 20 million euros to transform its headquarters in two years. The tropical greenhouse will become a public space.
“The new layout of the Carmes expresses the way in which Michelin opens up to the city and to the world,” says Jean-Dominique Senard. Evidence of this change, the creation of a completely redesigned facade of its seat breaks totally with the image of the cult of the secret of the manufacture.