Here comes the Iveco T-Way, the new truck for off-road applications developed for the most difficult missions and the most extreme conditions. Iveco, a Cnh Industrial brand, presented it to dealers and the international press in a virtual launch hosted on the Iveco Live Channel digital channel.
The Iveco T-Way’s objective is to “exceed all expectations in terms of productivity, payload capacity, safety and driving comfort”. All these characteristics are explicitly expressed by the theme of the launch campaign ‘Iveco T-Way. Treat him badly. ‘
“With the launch of the Iveco T-Way, heir to the Trakker throne as ‘the strongest heavyweight’, today we are opening a new chapter in Iveco’s extraordinary off-road history. This extra-heavy vehicle, a real champion in terms of performance, strength and durability, it will further consolidate Iveco’s position in the heavy off-road sector “, underlines Luca Sra, chief operating officer of the Iveco Truck Business Unit. “With the Iveco S-Way we have upset the sector. Today we are doing the same in off-road. We will bring heavy transport into the future in this segment too, indeed the future is already here, with the Iveco T-Way” , underlines Thomas Hilse, president of Iveco.
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