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Deconfinement: for their employees, companies rely on bicycle rental

Like all Ile-de-France companies, returning to work on May 11 is a challenge for the Havas Sports agency. “If teleworking remains the norm, we nevertheless have collaborators who have expressed the desire to return,” says director Stéphane Guerry. Among these post-containment volunteers, essentially a population of young dynamic executives “very focused on health and environmental issues”. “Reflection on the bicycle existed within the communication company based in Puteaux (Hauts-de-Seine) before the appearance of the coronavirus epidemic.

“The Covid-19 only accelerated things,” notes Stéphane Guerry who signed a three-year contract ten days ago with the company Zenride. An agreement concerning a dozen employees which provides for supply, maintenance and repairs. “We absolutely wanted to go through an operator who takes care of all the services so as not to have to manage them,” underlines Stéphane Guerry.

“We have applied the concept of the company car to the bicycle no more and no less,” explains Thomas Beaurain, co-founder of Zenride. Before the confinement, the structure managed a fleet of a hundred bikes for eight companies. This figure has tripled since the entry into force of containment to the point that the manager had to recruit a salesperson to manage the two to three daily requests from companies concerned with providing alternative travel solutions to their employees, especially in the provinces.

An obvious risk of road accident

Microsoft has just entered its customer book. Companies based in Angers or Lyon came to find out. The contract works somewhat on the principle of a long-term rental, as for a car. At Havas, the employee chooses an electrically assisted bicycle worth 2,200 euros. The monthly cost is 77 euros including 23 euros charged to the employee and the rest for the company. Only consideration: the employee is no longer reimbursed for his Navigo pass. “It’s a choice and it requires reflection,” recognizes Stéphane Guerry.

His Navigo pass, Gerson Elkaïn does not feel nostalgia for it. This insurance risk underwriter has been riding his company bike since January. “It doesn’t cost me anything since my business takes care of everything,” smiles the lucky biker. “I do not depend on anyone or on any hazard such as strikes or train cuts,” adds the man who links Asnières to La Défense every day, or 5 km, which he will be happy to cover “far from the virus”. -he.

At Havas, the health and ecological argument is important but does not take precedence over safety. “The generalization or in any case the extension of such a system raises questions, admits Stéphane Guerry. In the agency, many employees have expressed doubts about the bicycle policy, citing the risks of road accidents. It is also something to take into account. “

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