Without being able to force them to do so, the Minister of the Economy Bruno Le Maire asked the representatives of the mass distribution to postpone the Black friday, scheduled for November 27: commercial operation imported from the United States, this day of sales marks the start of the holiday season shopping period and is the occasion for a rush in the shops.
Amazon France boss Bruno Duval announced on Thursday the postponement of the operation to December 4. ” We have decided to postpone the date of Black Friday if this allows businesses and physical stores to reopen before December 1 », Declared Bruno Duval on the TF1 television channel. The Carrefour and Leclerc brands also say they are ready to consider the idea of postponing this operation so as not to hinder the possible reopening of small shops.
This reopening of small shops is an “imperative”, consider two federations of specialized shops. Bookstores, clothing or toy shops are struggling with the approach of the holidays. These businesses declared “non-essential” according to the regulatory framework put in place by the government to fight the Covid-19 pandemic, can only sell online and by appointment. Their turnover has collapsed by 80% since the new containment measures.
Meeting this afternoon with the government
But the decision to reopen has not yet been taken and the government is moving slowly, as health data reaches it. The representatives of the trade and the public authorities are to meet this Friday afternoon on the reinforcement of the sanitary protocol in the shops, a protocol considered already binding by the profession. The number of customers authorized to enter, extended schedules and alternating traffic will be on the menu of discussions, in order to be ready next week. This is when the government will make its decisions. The President of the Republic is due to speak next Tuesday.
On the occasion of the debate on the possible postponement of promotional offers for the Black Friday operation, the consumer defense association UFC-Que Choisir Alert warns against “the many scams and false promotions of Black Friday” and press the government to transpose European legislation on the regulation of price reductions. According to the UFC, many brands exercise an “invisible sleight of hand for consumers which allows them to sell them the same products, at the same prices while making them believe in a good deal”. ” The real problem is not to shift in time on Black Friday, said Thursday Alain Bazot, president of the association on France Info. Whether it’s 10 days or 15 days, consumers will be faced with bogus offers. The ability to make a real deal is infinitesimal. The capacity to be had, on the other hand, it is maximum ».