Gain Soda Comeback drives Sales Gains at Coca-Cola

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Coca-Cola Co. Co.


KO 2.78%

soft carbonated drinks are recovering, especially for younger drinking.

In recent years, the beverage cafe has expanded into coffee, tea, dairy and water as consumers moved away from soothing sodas. But in the latest quarter, CEO

James Quincey

He said that the company's sales increased dramatically due to changes in its name cake – including some containing less sugar.

Diet version Coke Zero Sugar grew by 14% by volume worldwide so far this year, Mr Quincey said. And the company's “mini-miniature” unit sales of 7.5 oz this year have increased by 15% in the US. Meanwhile, a coffee-flavored coffee version, called Coca-Cola Plus Coffee and a new energy drink called Coca-Cola Energy, is available in over 25 countries and is expected to be launched in the United States. in January.

“It is an indication of how we have adapted our strategy to what we need to do to help people reduce their sugar,” said Mr Quincey on Friday. Young adults who have not previously had a soda drink are starting to do now, he said, because new offers such as Coke Zero Sugar, which are more like Coca-Cola original than Diet Coke.

“I think the thing you are starting to see is, there has been some reconsideration of the category,” he said. “Is it flip-sliding overnight? No, no, but I think you are beginning to see that they will engage in engagement if you are innovating appropriately marketed for the right event for people. "

The energy and coffee drinks are available in sugar free versions.

The company is reaching new demographic groups with Coke Zero Sugar and Coca-Cola Energy, analyst Bernstein

Ali Dibadj

said. “The first one can introduce younger drinkers into a body and the last is to get older drunk in energy. We will see whether this success will continue to broaden the scope of the consumer, but to date it seems to be working well. ”

Clean Coke legal obstacle earlier this year

Monster drink Corp.

a new energy drink launched in the U. Monster, made by Coca-Cola as a distribution partner and significant shareholder, was trying to prevent Coke's energy drink sales, citing an unusual agreement.

Mr Quincey said that he hopes Coca-Cola Energy will appeal to people who are not buying energy drinks at the moment: “people who may not have joined the category due to the flavor profile very strong enough…. It is an easier way into the category. ”

After sending the drink in Europe, the company is pushing the recipe for sending the United States to the taste as it was at the original Coke, he said.

In January Coke spent $ 5.1 billion to buy Costa Coffee chain. Sales in the consumer suffered from harm in consumer confidence among Brexit's concerns, said Mr Quincey. Coke is now talking to US food service customers about bringing Costa coffee machines here, he said.

Coke is looking forward to the seltzer competitive market. The company located in Atlanta in 2017 purchased sparkling mineral water from Mexico called Topo Chico, which is a cult in Texas. Rival

PepsiCo Inc.

then he launched a flavoring sealtzer called Bubly who took a share from LaCroix, a market leader.

“I think we need to see what we have to do,” said Mr Quincey.

Coca-Cola reported on a higher quarterly profit and sale, expanding recent growth after several years of poor demand for sugars.

Organic income increased by 5%, a sale not including currency swings, acquisitions and divesting, from the same year ago. According to this measure, the company predicts growth of at least 5% for the full year.

PepsiCo, who also has a large snack business, reported a 4.3% growth in organic income for the most recent period and is advertising up to its biggest brands.

Coke reported a $ 2.59 billion profit, up from $ 1.89 billion a year ago. Clean revenue rose by about 8% to $ 9.5 billion.

The number of global unit cases increased by 2% in the quarter. In North America, the volume of cases rose by 1%, driven by a 3% increase in Coca-Cola and double-digit growth in Coke Zero Sugar.

Water sales, improved water and sports drinks grew by 2% in the quarter. The volume of tea and coffee grew 4%.

Write Jennifer Maloney by jennifer.maloney@wsj.com

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