The hosts of Good Morning Britain were moved to tears as they each revealed their difficulties with grieving in a heartbreaking segment.
Susanna Reid and Ben Shephard spoke to Peter Dean, a former EastEnders actor, who starred in a film directed by Phil Beastall for only £ 50, highlighting the loneliness of grief.
The film was commissioned by the program as part of their 1 million minutes campaign, so people spend time with those who feel alone at Christmas.
But it also prompted Martin Lewis to talk about his mother's death, leaving Kate Garraway in tears and the other guests swearing to take him in his arms.
First, Susanna told the story of Phil's first film, Love is a Gift, which let her hold her tears as she struggled to get through the segment.
She said: "What was so moving about your original film was that it was an adult man who was waiting for Christmas day and was counting on the calendar.
"And as a spectator, you think," What is he waiting for? " "and on Christmas day, he opens a lot of cassettes and his mother who died … oh sorry, it takes me now.
"… recorded a series of tapes that he can listen to every Christmas day and it is revealed that it's the last one."
The story of the first film clearly touches more than Susanna, the actor John Partridge also wiping his tears before Martin is prompted to open.
Martin, as protector of Grief Encounter, said, "I lost my mother just before I was 12. It's very sudden and I have trouble talking about it. details here, it took me a long time to recover from that.
"When they asked me to be a patron, it took me some time to make a decision … but in 30 years, when someone will be asked the question my post, they will have benefited from the advice and work necessary so that they are not as present discomfort as I am now ".
He tried to move quickly to his financial dealings, but Kate wiped tears in the corner thinking about how her mate had opened.
Susanna thanked Martin for his honesty and GMB fans turned to social media to express their gratitude for his efforts on such a difficult subject.
We wrote: "Really sorry to watch # Martin Lewis on # GMB talks about the loss of his mother. Sometimes you can see the pain in people's faces and it's particularly comforting to watch them continue to convey their message! He put the other care and needs before him! # courageous"
Another said, "You felt the pain, Martin, when you spoke with emotion to GMB about losing your mother when you were a kid.I suddenly lost my mother when I was nine, he Almost 50 years ago, I still feel pain and child should never have to bear. "
Good Morning Britain airs on weekdays at 6 am on ITV.