Good news FINALLY comes for the travel industry: flight reservations for the UK for January 2021 increased by 229% and for Spain increased by 171%
- Italy is also showing an upward trend for January next year
- Analysts say travelers are also showing signs of confidence by the end of the year
- Travelers from Asia are more pessimistic about future travel to the UK
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Silver coatings in the midst of the coronavirus crisis are difficult to find right now for the travel industry, but they haven’t completely disappeared.
Analysts have revealed that travelers show signs of confidence for January 2021 and the end of the year.
There has been a 229 percent year-on-year increase in global flight bookings made in the past 14 days in the UK for January 2021 and a 171 percent increase for reservations in Spain.
Analysts have revealed that travelers show signs of confidence for January 2021 and the end of the year
Italy is also showing an upward trend for January next year.
The crunch of the numbers comes courtesy of digital travel marketing solutions company Sojern, which presented a number of results in a blog post.
Explain that when they have looked at flight searches in the past 14 days, it is travelers from the Middle East, Western and Eastern Europe and North America who seem most ready to restore their travel plans as soon as they can and show interest in travel to the UK towards the end of the year. “
He continued: “Eastern and Western Europe shows a very early increase in travel intentions year-over-year for January 2021, with an increase above the average of 144% year-on-year and 85% (compared to 8% and nine percent last week) respectively over the same period last year. “
Travelers from Asia are more pessimistic about future travel to the UK, the data shows.
There has been a 229 percent year-on-year increase in global flight bookings made in the past 14 days in the UK for January 2021
Sojern’s explanation for the recovery is that “it may be the result of some airlines announcing winter times in advance and also issuing a more flexible cancellation and booking policy.” This may have led to an increase in consumer confidence in travel bookings on a date when the pandemic is believed to be catching up, the company says.
Right now, however, the image is bleak.
Sojern says: “Analyzing consumer travel plans gives a sense of the seriousness of the situation and it is not surprising that global flight bookings to Europe have fallen dramatically, with Italy recording a 94% drop on annual flight bookings last week. This is expected given the travel restrictions currently in place due to the ongoing pandemic. Last week the UK showed a 63% drop in flight bookings year on year, in drop from 37% the previous week. “
Chris Blaine, vice president of EMEA in Sojern, said: “The covid-19 epidemic clearly represents a significant threat to the travel industry as a whole and is unlike anything else I’ve ever witnessed before.
‘However, this will not last forever. The industry will recover, but it will take some time. Travel marketers need to be prepared and ready for this recovery, and while there is likely to be a strong repressed demand, travelers will also be very cautious initially. We will likely see domestic tourism recover sooner and longer haul later. It is important to base your strategies on real-time consumer behavior, which will inevitably follow the path to recovery. “