Harry Redknapp's knack of storytelling was a major part of why he won I'm a Celebrity … Get Me Out Of Here! On Sunday.
But behind the genious smiles, the matey back-patting and the obvious delight when he was crowned King of the Jungle has a devastating sadness that Harry has made for the last three decades.
Harry – married to his childhood sweetheart Sandra Redknapp – was involved in a fatal road accident at the 1990 World Cup in Italy, when he was then the manager of Bournemouth FC.
He and close friend Brian Tiler – the club's managing director – had been out for drinks at a hotel to watch some of the games when tragedy struck.
In Harry's 1998 autobiography Always Managing, the I'm A Celeb winner recollected: "In the minibus on the way back to the hotel, we're more than asleep or dozing.
"Then, at around midnight, in a place called Latina, just south of Rome, I'm told to hurt one another on the wrong side of the road.
"I'm told it was going 90 miles per hour." I was told that it was a miracle anyone got out alive. all died instantly. "
He went on: "The force of the impact is unconnected and unconnected." I was then dragged away from the wreckage, covered in petrol, by Michael Sinclair, who was petrified by the thought that it would all explode. . "
Harry had died in the horror crash, and even pulled a blanket over his head.
Harry woke up in hospital – and totally unaware that his best friend had died.
"The doctors, I'm told, also thought I was dead on arrival at the hospital But I was lucky I had fractured my skull, broken several bones, and suffered a horrific gash to my leg, but I do not think the injuries, though serious, were ever life-threatening, despite those first impressions, "he wrote.
It was then the devastating news of Brian's death was broken to him.
"I was not told about Brian's death until long after I regained consciousness." Gone, just like that. "
It was never confirmed that the driver of the body had been drinking at the time of the tragedy, Harry said.
His wife has shared with her through their 54 years together.
Sandra sadly lost her twin sister Patricia Lampard – mother of football Frank Lampard – 10 years ago.
On April 24th 2008, Sandra received the news that she was dreading: Pat had died in hospital.
Pat, just 58, was admitted to succumbed to severe pneumonia.
Her death rippled through the family, with Frank paying tribute to his beloved when he married Christine Bleakley.
Frank had always wished that he could have met The One Show host and got 'very choked up' when talking about his absence during his wedding speech.
Pat's death led to Sandra and Harry becoming fundraising presidents of Southampton-based Charity Leukemia Busters.