The time is coming when it’s too dark, too windy, too cold and too much rain to really want to leave the house and reach the gym.
It happens every year. What’s happening more in this year is coronavirus anxiety: one thing is to go beyond the weather fears, it is quite another to feel at ease in exercising, sweating and struggling by sharing closed and perhaps cramped spaces with other people. Almost all unknown.
Because it is evident that, together with many other more or less important aspects of our life, from dining in restaurants to going to the movies, from shopping to summer holidays, the pandemic has also changed the way we approach gyms and keep fit in general. Something that many now prefer to do alone, safely inside the house. Not like our parents, but in step with the times, with the help of the most modern technologies, made available (at quite high costs) by companies that in the last 6 months have seen sales and shares skyrocket.
From “loser” to cool, the reinvented exercise bike
One of these is the New Yorker Peloton (the “group”, in cycling races), born a few years ago from a fundraiser on Kickstarter and become one of the most important in the sector: it has a cyclettee a conveyor belt “Upgraded” with a 24 “touch screen and in the first months of this year it saw its sales rise by 66% compared to the same period of 2019. To take advantage of the favorable moment, the company is ready to put up for sale ua cheaper version of the very expensive Tread treadmill (about 2 thousand euros, instead of almost 4 thousand) and vice versa a more expensive version of his Bike (from less than 2 thousand to about 2500 euros), with the swiveling screen so that it can also be used without being in the saddle, for example for practicing yoga, do meditation or something else.
The strength of Peloton’s (and competitor’s Wahoo) are video lessons: thanks to wifi, the machines connect to the Internet to access an almost infinite series of courses, of different duration and intensity, recorded in the company’s headquarters; to exploit them, however, it is necessary pay a subscription which costs around 35 euros per month.
YouTube: how the new Peloton Bike works
Technogym Live, the Italian way to fitness at home
A similar path is the one chosen by the Italian Technogym, in this case to reverse the current downward trend, because in the first half of 2020 the company’s accounts did not go very well, probably precisely in relation to the closure of the gyms. The Cesena-based company has a platform, called Technogym Live, which offers customers a wide range of “indoor cycling” lessons made by professional trainers of various nationalities.
The first device capable of exploiting these features is the Technogym Bike, an exercise bike equipped with a screen through which it is possible to follow the lessons while staying safe (and warm) at home: it costs 2950 euros, to which 29/34/42 euros per month must be added depending on the subscription; you can buy it online or in the company’s Milan showroom.
Weights, fitness, cardio: the rest of the offer
It’s not over: there are other companies, like Tonal e Mirror, which with similar products meet the needs of those who just can’t bear the idea of training with an exercise bike or a treadmill: both have 2 high-definition screens in the catalog (the first 24 “, even 40” The second one) to be placed in the home as if they were hyper-technological mirrors, through which to train, keep an eye on your vital parameters, see each other and even see the instructor, real or virtual. In this case, prices between 1300 and 2700 euros and a monthly subscription to be paid separately.
Finally, the Study time, a cabinet inside which a 42 ”vertical screen and a set of weights of various sizes are hidden: here too there are courses and lessons of different intensity, difficulty and type; plus, here they are sensori 3d able to monitor the execution of the exercise, possibly also by correcting posture, e artificial intelligence to understand the needs and requirements of those who want to train and propose the most suitable objectives and tasks. It costs about 2 thousand euros, to which about 30 euros per month must be added to subscribe to the courses.