IFA 2020: LG presents a new experience for the consumer

At IFA 2020, LG presented a new consumer experience unlike any previous IFA editions. LG CTO Dr. IP Park took the stage in hologram form to talk about Life’s Good from Home, the company’s vision for the future. LG’s vision for the future maximizes three core values ​​of the home: care, convenience and entertainment.

These unprecedented times have made us more uncertain about the future“, remarked Dr. Park.”LG believes this represents a unique opportunity to make a real change in the world by realizing a new future of home living. As a leading lifestyle innovator, we have doubled our commitment to developing new and improved products and services that bring good lives to consumers around the world.“.

LG’s AI platform, LG ThinQ, continues to evolve and innovate to create new services, solutions and business models to drive change. “LG ThinQ is the beating heart of our innovative experiences that enrich our lives“said Dr. Park while demonstrating how the latest version of the LG ThinQ app delivers a user-centric experience that ranges from customer support to purchasing equipment. Through the app, service from AI-based proactive customer support (PCC) can analyze and report on device health and even provide advice on maintenance or repair.

LG has spearheaded innovation that transcends the home, investing in far-reaching technologies with the goal of improving everyday life. LG’s line of CLOi robots can provide a secure and socially remote way of delivering service in restaurants and hospitals. As of July 2020, LG’s CLOi ServeBots have been deployed in commercial locations across Korea. As a robotics pioneer, LG has set itself the goal of expanding the robot ecosystem through its CLOi platform, focusing on automated driving, situation analysis and motion control, by reducing the time required for the development of advanced products, the engine of growth in the industry. Dr. Park highlighted how CLOi 2.0 could serve as an effective substitute for human interaction, compatible with the open source robot operating system (ROS) 2.

As part of its digital transformation efforts, LG is also developing technology for remote healthcare management. “Thanks to AI, we can easily and more accurately monitor the health of consumers 24/7“said Dr Park.”Recently in Korea, we successfully conducted a pilot project with Seoul National University using AI to improve the follow-up and care of patients with chronic diseases“.

Dr Kim Kyung-ho, Executive Vice President of LG Business Solutions Europe, followed Dr Park on stage to present the LG ThinQ Home. A true living space and complete housing solution in the South Korean city of Pangyo, known as Silicon Valley, ThinQ Home is a true demonstration of LG’s vision “Life’s Good from Home” as the ideal future home. designed to provide a safer and more convenient way of life using the company’s latest devices and computer technology.

In Korea, Dr Park, in the flesh, walked the IFA audience through the LG ThinQ Home and demonstrated Home Concierge, a smart mirror that allows easy and complete control of the home in monitoring devices and its energy consumption thanks to an advanced energy panel. Connected to the home’s electric car charging station, this high-tech panel allows owners to charge and monitor their electric car from a distance.

In addition to its holographic media event, LG videos illustrate its vision for accelerating innovation in everyday life, including one featuring K-pop star Henry Lau on tour in the LG ThinQ Home. This video and others can be viewed on the LG Global YouTube channel (www.youtube.com/GlobalLG), while the LG Virtual Exhibition (http://Exhibition.LG.com) provides a vivid product experience. and innovative services from LG at IFA 2020.

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