MILAN – For many years stylish it was known that the hordes had come on fashion week, they released their bags at the Principe di Savoia, Four seasons and Grand hotels, and – before they attend any show – try a shop in the Golden Triangle Monte Napoleone and Spiga. Prada! Versace! Gucci!
This culminated in an increase in global pricing, online shopping and the proliferation of luxury boutiques, ensuring that the brands and goods you wanted could be found far and wide.
“There is a sense of exclusivity that is essentially about luxury, but it's not really bigger,” he said Flavio Cereda-Parini, managing director of luxury research and equity brand for Jefferies Group, investment bank and financial services company.
Destination shopping is still in Italy. But now it is at the five-star hotels.
“It's a status,” said Mr Cereda-Parini. “If you have a product that is difficult for someone else, even if they can buy it, there is an implicit scarcity.
Sa St. Regis in Rome, patrons can buy exclusive pieces at the jeweler Delfina Delettrez Fendi. The Pink Closet, by Palazzo Avino in Ravello, which sells exclusive Officina del Poggio purses. Assouline there is a shop with special editions and copies signed by the. t Bauer hotel in Venice.
And interrupted Puglia, Young women gather stylish Milanese Marta FerriThe palazzo attire by Borgo Egnazia, a choice built to be like a village.
“Our guests travel the world. It's too easy to find something they offer elsewhere, ”said Camilla Vender, which runs the shop at Borgo Egnazia, owned by her husband, Aldo Melpignano.
I 2010. T there was a choice about 1,000 square feet of empty space She asked Ms. Vender shirt manufacturer Mr. Melpignano to produce a long fancy shirt, which she gave to the Camilla, and a famous cover, of Barbara, and opened a shop. The styles were popular in different colors and fabrics and sold for about 280 euros ($ 310).
Ms. asked. Vender then she was on something, and then she asked Ms Ferri, a dressmaker based in Milan, to create styles for people like it sister's spouse Beatrice Borromeo Casiraghi and Margherita Missoni, to abolish seasonal capsule collections. High-waisted-hued skirts and cotton piqué dresses in dark lemon yellow were at the latest Scirocco, known after a sultry Mediterranean wind. Pieces like an embroidered sweater with linen layer and braided bands were sold out.
Such collaborations are “something that is seen more and more,” Mr Cereda-Parini said. “It will never be huge, but I can see co-operation at work.”
Ms. Vender will only contain exclusive collaborations and private labels in the store in 2020.
However, there is exclusion in the clients as well as the goods.
J.J. Martin, founder of the line of clothing La Double J, said that the boutiques sold by the Pellicano GroupHotels – t Il Pellicano Hotel in Porto Ercole town of Tuscan, La Posta Vecchia outside Rome and Mezzatorre in Ischia – “who drove my business in an important way,” she said.
Il Pellicano has few rooms, but the 50 people you want to have on your product, ”she said.
As Marie-Louise Sciò, creative director of it her family Pellicano hotel groupsaid, “There is no price issue with our guests.” Last summer she has created Cashmere capsule added Chinti & Parker for hotel boutiques and collaborated with Birkenstock to spark on Arizona sandals two strap with raffia, suede and silk in a known collection Dolce far Niente, or the Sweet For Nothing.
“It does not apply to the name of the hotel being put on a product,” said Ms. Ski. “Our aesthetics transforms hotels, and we plan to make more clothes and things.”
Valentina De Santis, chief executive from her family Grand Hotel Tremezzo on Lake Comohe had a similar approach when she encouraged the hotel shop. Besides Italian brands Zilea, which focuses on regional silk, the shop now has exclusive swimwear Bikini line by Stefania Bini, some with prints like Loch Como vintage postcards; and called airy linen collection Mia Piccola Collezione.
Ms. De Santis even custom linen service, adding fine Italian fleets, is produced by Beltrami, direct to guest houses.
Shoppers expect such a service today, but then the convenience of e-commerce and the concern of retailers in relation to the environment.
At With Sirenuse hotel interrupted Positano, on with the Sersale family, Carla Sersale and his niece, Viola Parrocchetti, designer, who introduced the fashion label Le Sirenuse Positano in 2013 for the hotel's shop – and, now, a global audience through its web page. “Since I came from a hotel background, I am very focused on services,” said Ms. Sersale. “If people want to buy it online, I'm there for him.”
The duo now produces three collections per year where the ecological combination of European and Western Eastern motifs on thin tissue voiles, although the collection is being introduced at the Milan labeling showroom. this week it will include embroidery, solid color separation and Made in Italy pieces. They intend to introduce household goods. tin the spring.
Sustainability was the key to the stylist Eva Geraldine Fontanelli and Caterina Occhio, a former development aid manager, opened a pop-up Goooders shop this year at Palazzo Avino in Ravello (until October 19), working with Aiti Knitted from Peru, Lanapo leather sandals from Italy and Kisany linen made in East Africa. The women are co-founders of Goooders.
“I thought about where I spent most,” said Ms. Fontanelli, “and I realized he was in a hotel.”
The intersection from luxury shops and luxury hotels to the biggest luxury groups has not been lost: Consider LVMH Moët Hennessy Louis Vuitton'S acquisition last year. t Belmond, including, in Italy, the Splendido hotel interrupted Portofino and Villa San Michele into Fiesole, outside Florence.
“The established luxury brands are going on this big time,” said Mr Cereda-Parini from Jeffries Group. In the case of LVMH, “imagine the potential if they can sell unique leather goods products, or personalized pieces, only in specific locations.
“The luxury shopkeeper is making a difference.”