The Irish Data Protection Commission (DPC) has started an investigation to find out if Google's advertising platform complies with all the aspects set out in the General Data Protection Regulations (RGPD), the community regulations that began to be applied in 2018.
The case has started after the preliminary investigations started by the own initiative of the DPC as well as by several requests that the Irish organism has received. The regulators will focus on whether the processing of personal data carried out in each of the stages of the advertising transactions complies with the RGPD.
In addition, the Data Protection Commission will examine Google's "retention practices" and if it complies with the principles of transparency and data minimization set forth in the community regulations. The DPC initiated a similar procedure against Facebook during the last month of April. He also reported that he was carrying out 51 large-scale investigations, 17 of which were related to companies linked to technology such as Twitter, LinkedIn or Apple.
According to the provisions of the RGPD, national data protection regulators can impose fines on companies of up to 20 million euros or 4% of their global income, choosing the one with the highest amount. The American technological giant Google is committed to collaborate "fully" in the investigation that opened on Wednesday the Commission of Data Protection of Ireland (DPC, for its acronym in English) to find out if the firm complies with all aspects provided in the General Regulation of Data Protection (RGPD).
"We are fully committed to the DPC and we welcome the opportunity for the possibility of clearer rules for data protection in Europe in real time," a spokesperson for Google told Europa Press. In spite of the investigations that the Irish regulators have initiated, the company has added that the buyers of authorized publicity that use their systems "are subject to policies and strict norms". . (tagsToTranslate) ireland (t) investigation (t) google (t) protection (t) data