The American Al Haymon is preparing to enter the British boxing market from January by organizing a fight between James DeGale and Chris Eubank Jnr on ITV Box Office.
The respected manager – long regarded as the most powerful individual in sport – has so far resisted the temptation to fight in the UK while working with some of the most prominent British fighters, but he is about to reach an agreement for DeGale v Eubank Jnr to move to London.
Unsuccessful negotiations had already taken place for rival super-middleweights to fight on Dec. 8 at the O2 Arena in London or at Kensington Olympia, where Eubank Jnr, prior to his participation in the Super Series. World Boxing, had been promoted by Poxon Sports.
The influence of Haymon – Floyd Mayweather attributes to him much of his success and his long-term training of the sport in the United States under the banner Premier Boxing Champions (PBC) recently led him to sign Manny Pacquiao – is rather considered as the key to finalizing a date for January.
If his projects show growing interest and growing interest in the British fight scene, PBC now represents a potential long-term rival for Queensberry Promotions of Frank Warren and Eddie Hearn's Matchroom, the most influential personalities of the United Kingdom.
The two countries compete via BT Sport and Sky Sports. While Matchroom has recently announced its intention to enter Italy and has already begun to do so in the United States via the DAZN USA streaming service, the promising platform offered by ITV has remained largely untapped.
It is also understood that US and UK bills will be broadcast by ITV, and not exclusively on pay-per-view channels, and that British heavyweight Joe Joyce is at the center of their plans for several broadcasts throughout 2019.
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