Sky News anchor Kay Burley and LBC's James O'Brien have embarked on a fierce Twitter war.
The scourge of social media began when James, a stubborn Brexit opponent, criticized John Humphrys of the BBC, describing him as "obviously another deceived and disappointed Brexiter".
Kay, speaking to the presenter defense of the 75-year-old Today program, tweeted, "openly criticizing his colleagues in the broadcasting sector, it's not cool," but James applauded by reproaching: meeting with Frank Lampard, Kay …
"Or the email that I kept where you said you never met him! Xx"
When Kay challenged him to publish and be damned, James tweeted the video of an interview that Kay had done to him in 2009.
The interview was about a story James had told about Frank Lampard's split with his former partner, and it took a hard turn for Kay to do his best to demolish his story.
Kay, not to be outdone, responded to James by calling them "d * ck" and describing him as "not even the second best broadcaster of the LBC channel".
This somewhat detracted from the fact that broadcasters should not publicly criticize other broadcasters.
The niche quickly caught the attention of Kay's 400,000 followers and James's 383,000 followers. The battle lines spread across the social media network with dozens of tweets supporting each broadcaster's opinion.
James, who spends much of his workday debating stubbornly but patiently with Brexit activists, seems to end the exchange with the top, but there was certainly significant support for Kay.
She has responded to many of her fans with messages such as "Thank you for your kind words, but it is important not to be intimidated by those who think they can threaten and minimize on Twitter and get out of it. xx "