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Kering Eyewear strengthens its footprint in luxury

The optical division of the French group buys the independent American brand Maui Jim.

Kering Eyewear adds another string to its bow. The optical subsidiary of the luxury group buys the American eyewear manufacturer Maui Jim. This top-of-the-range brand of optical and sunglasses frames, which generated around 350 million euros in sales last year, was born in the late 1990s in Hawaii. Renowned for the technicality of its sunglasses (notably thanks to its patented PolarizedPlus2 lens technology), the brand was until then independent. Sold in more than 100 countries, leader in North America (85% of its turnover), Maui Jim employs a thousand people.

“We see strong global potential for Maui Jim, which will be able to benefit from our expertise and international distribution network to expand its geographic footprint, and can leverage its distinctive values ​​to attract new customers”, says Roberto Vedovotto, CEO of Kering Eyewear, which generated 700 million euros in sales last year. If Kering…

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