The multinational Kimberly-Clark, even in the midst of the current economic situation, has just announced an investment of more than US $ 80 million, which represents a clear vote of confidence in the country and ratifies its desire to continue accompanying its consumers.
These resources, close to $ 280,000 million, will be used by the American company to strengthen its three large production centers in the national territory; located in Puerto Tejada (Cauca), Tocancipá (Cundinamarca) and Barbosa (Antioquia).
It should be noted that Papeles Del Cauca (PDC) works in the first of these plants, where they produce kitchen towels, toilet paper and wet wipes; while in the one near Bogotá they have the personal care portfolio, which includes the production of Huggies brand diapers, and the feminine protection portfolio (Kotex); while in the north of Antioquia 70 percent of its manufacturing corresponds to the professional segment and the attention of institutional businesses, such as restaurants and hotels.
“For more than 50 years, we have offered products of the best quality to our consumers in Colombia, and this investment – planned for three years – will bring the latest technology of the company to our local operations, to offer new products and innovations, both to Colombians as in the entire region ”, highlights Juan Felipe Isaza, general manager of Kimberly-Clark in Colombia.
According to the manager, the country plays a strategic role in Latin America for the organization, since it is the fourth most relevant market in the area. In addition to its many opportunities and the supply of local demand, the three production plants in Colombia play a fairly significant export role as locally manufactured products reach more than 14 countries.
“I congratulate Kimberly-Clark for its growth and expansion in Latin America. The United States is Colombia’s most important trading partner and investor, and companies like Kimberly-Clark are the foundation of our mutually beneficial relationship. I am proud that US societies continue to support and provide valuable jobs in Colombia, ”said US Ambassador to Colombia Philip S. Goldberg.
Employment and social impact
In this pandemic year, according to the general manager, the company has not made any personnel cuts and, on the contrary, they have continued to strengthen their local operations, both from a productive and commercial point of view.
Investment in the country also arises from the confidence that the multinational has in the market potential, not only as an optimal destination for business, but as a promoter of talent; fundamental pillar where it continues to promote inclusion and gender equity. This is where the company continues to stimulate female talent in their professional growth; therefore, of the total leadership positions in Colombia, 44.5% are held by women.
“We are almost 1,400 direct collaborators who work with the company in these three production centers and our commercial office; The effect we have on the economies where we are present is very important, and that is also reflected in all the Social Responsibility plans that we have, where we work closely with the communities of the nearby towns, ”says Isaza.
Along these lines, and with regard to social impact, Kimberly-Clark has several work fronts that it has been developing in recent years. One of the most significant is the support for the Colombianitos Foundation, which began in 2006, and consists of a social transformation methodology called ‘Let’s Play for Peace’, which seeks to promote the development of socio-emotional skills in more than 2,000 children and young people from the areas of influence of your plants.
Another of the most important is the ‘Bathrooms Change Lives’ program, from the Scott brand (toilet paper and kitchen towels), which aims to improve access to safe bathrooms, drinking water and hygiene education for the most vulnerable communities in Latin America. In Colombia, the program benefits more than 10,300 people in Sincerín, La Boquilla and Gambote, in the department of Bolívar.
With its Huggies brand, the company runs ‘A hug for every baby’, a global program that was born in 2010 and involves an alliance with Unicef; and that in Colombia it has benefited more than 6,000 babies and children from vulnerable populations so that they receive all the necessary care.
Added to the above are the donations and aid for its staple products that the multinational has offered during the health emergency to the Food Bank of Bogotá, as well as to those affected by the passage of hurricanes Eta and Iota.
“From an environmental point of view, the previous year we invested more than US $ 10 million in a project in our PDC plant for energy cogeneration, contributing to the country’s energy matrix through self-generation, which responds to the strong commitment to the environment we have in the world. This investment allowed us to generate our own energy for the operation of this production center ”, emphasizes the manager.
And despite the fact that the panorama is still tinged with certain uncertainty, the challenges they have had during 2020, learning from them and the intention of implementing different strategies to provide consumers with products of the highest quality that they can purchase at any time. and place, fill this company with optimism for the future.