As part of the global expansion plans, LEGO reported that he chose the city of Conception in Chile to install your largest store in South America.
The store has already completed its opening and is located in the MallPlaza El Trébol Talcahuano.
“This construction, which exhibits the most modern format of the brand, is consolidated as the largest LEGO in South America, with 133 square meters of surface ”, detailed the company.
In it, he added, the entire line of products will be offered, mainly those exclusively for the LCS (LEGO Certified Store) format from LEGO ART, Icons, DOTS, Ideas, Creator Expert, among others.
“This new store, which adds to the existing ones in Calama, Santiago, Viña del Mar and Temuco, will surprise its visitors, since it will have bulk brick sales spaces and customizable minifigures, as well as innovative sets from world releases and exclusive products that seek to test the creativity of fanatic fans, ”said LEGO.
It also highlights that will be the first store with the set Roman Coliseum armed, the largest Lego model to date, “an impressive 9,036-piece model that reproduces brick by brick each part of the classic structure of the ancient Roman Empire.”
Jaime Honorato Ruidiaz, country manager of Elite Brands LEGO Chile pointed out that “we are very happy and proud to resume operations in the Bío Bío region; and foster creativity and innovation among people of all ages throughout the country ”.
The executive said that “We know that in Concepción there are several groups of fans more loyal to the brand in Chile, so we hope you can enjoy this new store experience ”.