For the sake of the environment, the Danish toy maker Lego announced on Tuesday that it was turning the page on plastic bags, replaced by paper, as part of a broad plan to achieve carbon neutrality in manufacturing operations by the end of 2022.
“We are trying to reduce the environmental impact of manufacturing Lego bricks: zero waste by 2025, 10% reduction in water consumption (…), introduction of our paper bags,” said AFP Tim Brooks, group vice president in charge of sustainable development.
To achieve this, Lego – a contraction of the Danish “Leg godt” (plays well) – intends to invest $ 400 million.
According to this investment plan, all packaging, which Lego has already reduced in size – which allows it to reduce its transport costs – will be made from renewable or recycled materials by 2025.
“We receive thousands of letters every year and many of them deal with the issue of plastic and the environment (…) children draw pictures, they give examples of how they want theirs to be. packaging, ”says Brooks.
From 2021, the traditional plastic bags that contain the parts will be gradually replaced by recyclable paper bags.
In its production, the Danish giant, based in Billund (west), already ensures that the vast majority of its plastic is reused in its factories, the main ones of which are located in Hungary, the Czech Republic, Mexico, China and Denmark.
According to a recent study by specialist firm NPD, 47% of buyers worldwide have given up on a game because of sustainability concerns.
Lego also wants to improve its brick, currently mainly designed with “ABS” plastic also used in household appliances.
For the moment, only 2% of the bricks (or 80 of the 3,600 items sold) come from a bio-based material: polyethylene made from sugar cane, which is mainly used for trees, leaves and bushes in the kits, but this share goes expand, guarantees Tim Brooks, to meet the ambition of 100% sustainable products by 2030.