- The trends in jeans that we expected and that are already a success to wear in autumn
- Firms are increasingly committed to sustainability and caring for the environment
Levi’s® just unveiled its most sustainable denim design to date, made of organic cotton fabric and Circulose®, a novel material made from used jeans. This new fabric, which has been applied to two new men’s and women’s jeans, represents mMore than five years of research in the circular design of denim. And it’s also a new wide jean design that makes a great guy, and feels in a spectacular way.
These are exclusive jeans that have emerged from the only collaboration between Levi’s® Wellthread™, the sustainable collection of the brand in which ideas are researched and developed on sustainability, and the company re: newcell, creators of the Circulose® fabric, marks a very important milestone in the transition to circularity in the fashion industry. As it is the same type of fiber applied to the product, the firm ensures that the garment can be recycled through existing chemical recycling processes.
“Completing the fashion circle, denim-to-denim, together with such an iconic brand as Levi’s® is a dream come true. For fashion to be sustainable, it is important to show people that a material like Circulose® is a A real alternative to conventional cotton, both in function and style. I can’t think of a better demonstration than to have some truly circular Levi’s® 502 ™ Taper jeans available for sale in stores around the world! ” has declared Patrik Lundström, CEO of re: newcell.
“This is a sustainability challenge we’ve been struggling with for years, so it’s really exciting to see an aspirational concept become real Levi’s® jeans that consumers can buy and wear. declares Paul Dillinger, vice president of global product innovation for Levi’s®. “The fashion industry has long pursued the potential of the” circular economy. The jeans we have made in collaboration with re: newcell prove it can happen. ”
Jeans cost € 140
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