Lidl, Colruyt, Aldi… Large retailers are mobilizing for disaster victims after bad weather, here is what each chain of stores has offered

The Red Cross has launched an appeal for donations for people affected by the floods: a payment can be made on the account number BE70-00000000-2525 or by SMS, by sending Solidarity to 4430 (a one-time donation from one euro will then be made).


Lidl responded to this call by donating 500,000 euros to the Belgian Red Cross, in addition to the donation of food products, but also shower gel, diapers and water to the most affected municipalities, said Monday the supermarket chain. In total, 100,000 euros of goods were donated.


Delhaize has decided to pay one million euros, the group communicated on Tuesday. Since last Thursday, it has also sent 10,000 food packages and 22,000 liters of water to areas affected by bad weather.

“All the donations collected by the Belgian Red Cross make it possible to finance relief operations and direct emergency assistance to the victims of the floods”, explains the managing director of the French-speaking section of the Belgian Red Cross. , Pierre Hublet.

“The relief phase is still ongoing. We have started to assess the needs of victims on an ongoing basis. Appropriate mechanisms will be put in place in an organized manner with the authorities and local partners, ”he said, quoted in the Delhaize press release.

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In addition, Delhaize will open a bank account specifically intended to support the chain’s employees and stores affected by the floods.


The Carrefour chain is organizing a solidarity round, she said on its website. Carrefour invites its customers to round off the price of their receipt for the benefit of flood victims. The action began on July 17 and ends on July 31. The total amount collected will be transferred to the Red Cross. The chain of stores also indicated that it had offered 70 pallets of food in the municipalities most affected by the floods and office equipment in the province of Liège.


The Aldi group donated 100,000 euros to the Red Cross. Aldi Nord, the parent company of Aldi Belgium, will offer another 500,000 euros in aid to flood victims in Germany, the Netherlands and Belgium. “There are also many local initiatives to help victims,” says Aldi spokesperson Dieter Snoeck.


The Colruyt group mainly provided logistical support on site. Last Saturday, two trucks full of cans and hygiene products, such as diapers, soap and toothbrushes, were dispatched to the affected areas. The food was delivered to the food banks in Liège and Namur. Stores in the region also organize local actions. The Colruyt store in Ciney, for example, makes water pallets available to disaster victims in Houyet, in the province of Namur.


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