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Louis Vuitton and Dior take over LVMH

Thanks to the very strong demand for its fashion brands all over the world, the world leader in luxury limited its sales decline to 3% in the last quarter. Its CEO approaches 2021 with “cautious confidence”.

It’s unheard of for many years. In the last quarter of 2020, the LVMH fashion and leather goods division (Louis Vuitton, Dior) saw its sales jump by 18%. After a third quarter up 12%, this exceptional performance allowed it to make up for most of the sales lost during the first half of the year, when months of confinement led to store closings on all continents. Over the year, the division’s turnover fell only 3%, with almost stable operating income (-2%), which allowed profitability to rise slightly, to 34%.

“While many luxury brands have remained silent, Louis Vuitton and Dior continued to organize events”, underlines Jean-Jacques Guiony, the group’s financial director. In addition to the very strong upturn in purchases of luxury goods in mainland China since April, in the second half of the year, the return to growth in purchases made by

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