TF1 launched season 2 of its event show, Mask Singer, this Saturday, October 17. Did this first night do as well as last year? Discover the audiences for the return to the air of the program carried by Camille Combal.
Mask Singer had really hit the mark when it was launched on November 8, 2019, on TF1. By bringing together 6.6 million viewers for 32.5% of the public aged 4 and over present in front of his station that evening, the show hosted by Camille Combal had achieved the best audience for a new stream format since 2013. A little less than a year after these fabulous debuts, the program was back on the air this Saturday, October 17.
Chance of the calendar, the Mask Singer season 2 was launched on the first evening of curfew instituted due to the coronavirus epidemic. Suddenly, would the show benefit from this measure which forced millions of French people to stay at home on a Saturday night and explode its record from last year? The answer is no.
The launch of this second season of Mask Singer did not attract “what” 4.751 million viewers, according to Médiamétrie, for an audience share of 24.3%. But TF1 has achieved the feat of beating Commissioner Magellan and France 3, the usual big winners of the Saturday evening audiences, and above all achieved a fabulous market share of 42% on the preferred target of advertisers, women responsible for purchases under the age of 50 (those who were formerly called the “housewives”).
Seen from social networks, this first evening of Mask Singer season 2 is also a success. Many Internet users tried to decipher the clues and find out who was hiding behind the costumes of the Loup, from Mouth or even Skeleton. If some were surprised, even indignant, that the public does not wear a mask, most of them just said they were delighted to find Camille Combal at the presentation, and the jury, made up ofAlessandra Sublet, Kev Adams, Graceful and Jarry. Reactions to be found in the Review of video tweets at the top of the article.