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Next phase of launch of the public information campaign on expanded coronavirus (COVID-19)

People are urged to stay home for seven days if they develop a high fever or a continuous new cough as part of an extended public awareness campaign in the fight against COVID-19, health secretary Matt Hancock announced on Sunday (March 15 ).

For the first time, members of the public will see advice in television commercials with Professor Chris Whitty, Chief Medical Officer and voiced by actor Mark Strong as part of the government’s desire to make sure everyone knows the best way to limit and delay the spread. COVID -19.

Building on the current campaign, which reinforces the importance of washing hands more often, the next phase reflects the government’s move to the “delayed” phase of its action plan to limit the spread of the virus. A key part of this is to ask people to self-isolate themselves for seven days if they develop a high temperature or a new continuous cough, however mild.

In addition to TV, people will see and hear the campaign’s advice in newspapers and magazines, on drive-time radio, online and through social media and on billboards and on big digital screens, even at bus stops.

Health Secretary Matt Hancock said:

Coronavirus is the largest public health crisis we have faced in a generation. It continues to spread both in the UK and around the world and we must accept that unfortunately many of us will become infected.

The government and the NHS work 24/7 to combat this virus. We must all work together and do our part in protecting ourselves and others, as well as our NHS, from this disease. This expanded campaign will focus on ensuring that the public knows exactly what they should do to keep themselves and others safe.

Washing hands regularly for 20 seconds or more remains the most important thing an individual can do, but now we also need to ask anyone with a high temperature or a new continuous cough – however slight – to isolate themselves and stay home for seven days . You should continue to follow our online clinical advice and not go to A&E or your family doctor if you develop mild symptoms.

The fight against this virus will require a national effort: we all have a role to play in slowing down its spread and protecting the elderly and vulnerable.

Dr Yvonne Doyle, England’s medical director for public health, said:

We know that the new coronavirus affects the most vulnerable most and therefore it is absolutely vital that we do everything possible to protect them. This new guide illustrates what we can all do to help save the lives of those most at risk.

This week, UK Chief Medical Officers increased the risk for the moderate to high public. The campaign offers clear practical advice so that the public can play their part in preventing and slowing down the spread of the virus.

According to current advice, the most important thing individuals can do to protect themselves is to wash their hands more often, for at least 20 seconds, with soap and water. Make sure you cough or sneeze into a tissue, put it in a bin and wash your hands.

The next phase of the awareness campaign also reiterates the importance of seeking help online by visiting NHS.uk/coronavirus to check for symptoms and follow medical advice, rather than visiting your family doctor. It also urges people with any symptoms to avoid contact with older and more vulnerable people. Whenever possible, we are urging people to visit 111 instead of calling, to ensure that the phone service is readily available to those who need it.

Last week, the Prime Minister released a “battle plan” to fight the disease in the UK, which sets out plans for a variety of scenarios. This week, the Prime Minister confirmed that the UK has moved on to the second phase of this plan, the “delayed” phase.

The NHS, Public Health England and Local Authority Public Health teams up and down the country are working tirelessly to support anyone in need of advice, testing or treatment.

Since January, public health teams and leading global scientists have been working on the COVID-19 response 24/7 and the government has worked with partners across the country to provide tailored advice to the public, travelers coming to the country and at most risk from COVID-19.

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