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Nikola: Trevor Milton, the one who wanted to be like Elon Musk

Posted on Sep 22, 2020 at 7:00 a.m.Updated Sep 22, 2020 8:04 AM

“Don’t give a damn what anyone says or thinks”. Interviewed at Nikola Motor headquarters on August 27 by “Les Echos” , Trevor Milton listed this characteristic as one of the traits common to talented entrepreneurs. Nikola Motor founder and executive chairman decided not to listen to those who advised him to quit to think of himself as Elon Musk . Like the boss of Tesla, Trevor Milton made many hyperbolic statements about his electric truck company and maintained controversies online.

« There are people who don’t like me on Twitter and Instagram as much as I do. Some people disagree with me, even within my own society. But they don’t run it and didn’t create it, I created it ”he replied, bravado, in his office. He believed that a modern boss must communicate directly with the public at all times, because “ the new generation buys according to the personal bond ”.

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