In 2019 Fiat celebrates the 120th anniversary of its founding and, in turn, the 100th anniversary of its arrival in Spain as "Fiat Hispania". It was on July 11, 1899 when the "Società Anonima Fabbrica Italiana di Automobili – Torino" was founded, which would be quickly known by its acronym F.I.A.T.
The Italian brand celebrated that changed the history of humanity and contributed with icons of engineering and culture such as Fiat 500 among many other models.
The first appearance of Fiat in Spain is verified with the founding of Fiat Hispania on August 14, 1919 in Madrid, an industrial company that was created with a capital of 500,000 pesetas and whose corporate name was maintained for six decades.
Fiat Topolino Its first activity was the importation of automobiles directly from the matrix factories in Italy with a total of 159 units. A resounding success that exponentially multiplied the number of imports for the second year of activity to 1,198 units, which placed the brand in fourth place in the Spanish market by volume.
With continuous growth, in 1926 the brand already offered a catalog with five models in Spain and, over the next decade, its market share reached 10% among brands imported into the country, representing 17% of the total exports that Fiat made from Italy. Those were years in which the brand became one of the main players in the expansion of the automobile in the country with a prominent presence in the most important exhibitions and even the inauguration of one of the first dealerships in Spain in the Gran Vía de Madrid. (at the time, Calle del Conde Peñalver), in June 1921. At the 1924 Madrid Motor Show and after receiving the visit of King Alfonso XVIII, Fiat was the brand that sold the most cars of the event when it managed to market all the models that he presented in the sample.
Rebuilding Europe and Spain
After the period of paralysis during the Spanish Civil War and World War II, Fiat will have a special role during the postwar period, not only in Italy, but at European level and, of course, in Spain.
Between 1950 and 1970, some 5.5 million cars under the Fiat license will be manufactured in Spain, including not only passenger cars, but also industrial and agricultural vehicles.
Models such as Fiat 500, 124 or 131 repopulated the roads throughout the continent through the different versions that each country manufactured locally and Spain was one of the most important markets in this business model.
Fiat 500Finally, in 1986, the company changed its name to Fiat Auto España with a staff that, at that time, already exceeded 6,000 employees between Spain and also the commercial network of Portugal.
The name Fiat Group Automobiles Spain would arrive in 2007, just a few years before the great merger of the group worldwide from which was born the current Fiat Chrysler Automobiles Spain grouping the brands: Fiat, Abarth, Alfa Romeo, Fiat Professional, Jeep and Mopar .
In the last five years, FCA Spain has been one of the strongest groups in the Spanish market. In 2018, Fiat ended its sixth consecutive year of growth with 58,607 registered units, an increase of 7.8% over 2017 during which the iconic 500, with 22,587 units (+ 29.45% compared to 2017) played a leading role , dominating the urban segment and positioning itself in the general ranking among the best sellers in the Spanish market, with 22,587 units. After one hundred years in Spain, Fiat is better than ever, a situation reflected in each of its current models.
Offers to celebrate 100 years in Spain
Fiat wants to celebrate its anniversary offering its customers the best commercial offers such as up to 40% discount on units in stock and 10 years warranty.
Fiat is celebrating this important milestone in different ways, such as the launch of the special '120th' range of the 500, 500L and 500, with colors and special equipment, and full of the latest technology of the brand, such as the Apple Car Play fully integrated with the Uconnect system, as well as promotional events and different activities.
The new family 500 120th, is the 500 most connected and elegant family in history and offers up to 6 months of Apple Music to transmit more than 50 million songs without advertising. The new "120th" range includes Apple CarPlay for iPhone®, allowing customers to make calls, send and receive messages, play Apple Music, play audiobooks and podcasts, obtain optimized routes according to traffic conditions and much more. In addition it also offers an exclusive Fiat playlist "120 years of songs" on Apple Music face celebrating the historic 120th anniversary of Fiat with 120 famous songs from various artists and genres.
In addition, to celebrate its anniversary, Fiat has presented the Fiat Concept Centoventi: the "democratic response to electric mobility". With Fiat Concept Centoventi, the customer can configure the interiors, choose the accessories and adapt the spaces according to their needs, creating a car that is truly unique to them. Personalization goes a step further. The Fiat Concept Centoventi modular battery allows drivers to extend the range from 100 to 500 km simply by buying or renting additional battery units. Fiat Concept Centoventi is a "blank canvas". Produced in a single color, it can be "painted" by the customer using the "4U" program, with a choice of 4 roofs, 4 bumpers, 4 wheel covers and 4 external wraps. (tagsToTranslate) centenary (t) fiat (t) hispania (t) discounts