The e-commerce platform Shopee issued a policy restricting cross-border or cross-border seller access for 13 product categories. The product categories are limited, namely hijab, Muslim female tops, Muslim female subordinates, Muslim dresses, Muslim male tops, and Muslim male subordinates. Then Muslim outerwear, mukena, children’s Muslim clothing, Muslim accessories, prayer equipment, batik, and kebaya.
Shopee Indonesia Director Handhika Jahja assessed that this policy could provide a better ecosystem for the development of domestic MSMEs. Because according to him, Indonesia was the first country where Shopee was born before it existed in other countries.
“If we split it, our DNA is definitely Red and White,” he said in a written statement, Friday (21/5/2021).
He further said that the amount of cross border sales was only 3 percent of Shopee’s total sales. With this policy, the percentage of cross border sales will be smaller.
“This limitation will in fact be able to increase the sales portion of MSMEs which will also have a positive effect on Shopee’s business,” he explained.
The disclosure of this restrictive policy is believed to be able to protect and at the same time encourage innovation of local MSME products so that they have more competitiveness in the global market.
“Apart from these restrictions, we also have a program that is ready to bring Indonesian MSMEs to penetrate the export market through Shopee,” he said.
A number of MSME actors have found it greatly helped by the issuance of a policy to restrict access to cross border sellers. One of them is Irfan Feri Irawan, who is the owner of the Annoor shop at Shopee. As an entrepreneur in the field of Muslim clothing based in Garut, West Java, he admitted that he was moved to further increase his product line.
“With the limitation of 13 categories of imported products, we can work together with local craftsmen to jointly expand our business reach in local and international markets, even though it is headquartered in Garut. We are very grateful for the help of the Shopee platform, especially in applications for export. introducing Annoor products overseas !, “he said.
Shopee’s efforts were also appreciated by the Ministry of Cooperatives and SMEs. Minister of Cooperatives and SMEs, Teten Masduki, assessed that this policy is a form of protection for local MSMEs on a cross-border e-commerce platform.
“This is one thing that needs to be appreciated. Shopee is ready to limit the sale of 13 products from abroad that can already be made by our own MSMEs,” said Teten.
He disclosed, the value of the Muslim fashion industry in Indonesia reached IDR 280 trillion per year. Meanwhile, the value of the domestic Batik industry reaches almost Rp. 5 trillion.
“So this is a form of protection for industries whose value reaches nearly Rp. 300 trillion,” he explained.
In addition, Teten also said that this policy would make MSMEs a priority for sales on the Shopee platform.
“We also hope that this can be followed by other digital platforms,” he said.
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