Federal regulators issued warnings to four e-cigarette companies because they did not follow tobacco advertising rules on their “impact” social media posts.
The endorsements endorsed by the impact on Instagram, Facebook and Twitter endorsed the nicotine warning required, the Food and Drug Administration and the Federal Trade Commission announced Friday in a joint statement. These positions invited fans to try out the liquid capsules, which come in a variety of flavors, used in vape pens. The FTC, its unfair and deceptive corporate practice policies, said that a lack of health-risk exposure could be a violation of federal law.
Warning letters were sent to Solace Technologies, Hype City Vapors, Humble Juice Co. by the agencies. and Liquid Labs Artist. Companies did not respond immediately to requests for comments.
“These letters are a reminder that companies using social media influences must promote their products to all advertising requirements,” said Andrew Smith, director of the FTC's Consumer Protection Bureau, in a news release. “Moreover, advertisements must expose relevant health or safety risks – in this case, nicotine is very addictive.”
Warning letters include links and images of the jobs of those affected, which encourages fans to buy steam products in flavors such as peanut butter, mango and blueberry. The companies now have 15 days to take action and notify the FTC of their progress, the agency said.
The FTC also told the companies that “influencers should“ disclose their relationships clearly and prominently to the brands when they promote or endorse products through social media. ”The reminder shows the consumer agency's continuing effort that it is not understood that celebrities are paid online to protect products that do not have a traditional advertisement.
The e-liquidation's marketing practices attracted prior scrutiny of the FDA and FTC. Last year, the agencies issued 13 warning letters to manufacturers, distributors and retailers of electronic liquids in packaging which appeared to focus on children, such as packaging for juice boxes, candies and cookies, which the regulators said. .
In March, the FDA issued a new policy which it intended to address what its former commissioner “epidemic” brought to young people. The initiative limited the sale of fertile and “baby-friendly” products to shops that have one section or prevent minors. It obliged online vendors to upgrade their age verification systems and limit bulk orders.
Advocates for e-cigarettes argue that adults who wish to smoke use these products for the most part and are an harmless alternative. However, anti-smoking and youth advocates say that data does not support such claims, and say that children's movement has increased as a developing health crisis.
Juul Labs, the youngest youth market player, stopped selling most of its flavoring e-liquids in brick and mortar retailers last year and added to its online verification process for online orders. FDA policy also requires e-cigarette companies to apply, by 2021, for federal approval of their products to stay in the market.
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