Music service Soundcloud is considering letting users pay artists directly. This differs from the current Soundcloud model, which divides the income pro rata among artists. Artists have long wanted such a model.
Soundcloud would like to present the new feature before the end of March, reported Billboard. The direct payments would be one of the options for alternative means of payment to artists, the music magazine says, based on anonymous sources. The Chinese Tencent QQ Music also uses such a model, the magazine notes.
Music streaming services now distribute revenue pro rata; the more songs an artist streams, the more income they will receive. Streaming services use the income from subscriptions and possibly advertisements for payments.
Soundcloud probably wants to make its service more attractive to artists with the new option, who may derive more income from it than with the current model. Then fans will likely follow those artists to Soundcloud. The German company has not responded to the rumor.