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Samsung is making a comeback in the computer market

The Korean group plays the card of the complete ecosystem and surfs on the return to grace of the PC.

The personal computer, star of the 1990s and 2000s, is making its big comeback. After being shunned for more than a decade, neglected in favor of smartphones and tablets, the PC has experienced a real comeback since the start of the pandemic. Sales are soaring, brands that had abandoned the subject are coming back to it.

Samsung took advantage of the fair devoted to mobile telephony (MWC), which is held this week in Barcelona, ​​to unveil four new laptops! The Korean had however thrown in the towel in 2015, giving up selling this type of device outside Korea, in a market then at half mast. The confinements have reshuffled the cards. Last year, nearly 340 million PCs were sold worldwide, compared to 260 million in 2019, an increase of 33% in two years. The very nature of the sector has changed. Before the pandemic, the computer was a piece of equipment shared by a family. Telecommuting and homeschooling have led to multi-equipment, with…

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