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Samsung’s Indian retailers boycott for online discounts

Indian retailers are organizing a three-day boycott nationwide on the sale of Samsung mobile devices in response to the company’s exclusive discount offers with e-commerce operators.

The All India Mobile Retailers Association (AIMRA) organized the Samsung boycott in stores following numerous cycles of unanswered communications with Samsung campaign leaders that have spanned the past five years.

“We will show our protest through digital posts, covering the Samsung brand with a black cloth in our stores and without doing business with Samsung distributors for three days,” said AIMRA president Arvinder Khurana, adding that Samsung representatives have not never met with the leaders of their organization or responded to emails.

The association has worked to end deep discounts and cashback offers for mobile e-commerce retailers and has obtained fair price guarantees on all Vivo, Oppo and Realme channels.

Samsung is “adamant and underestimates the power of offline mode,” said Khurrana. “They are the only brand with the exclusive M series tied and now to catch our customers they have also tied for a refund offer through Amazon Pay … These activities have caused us serious damage but the brand does not seem to be interested in work with operators offline. “

Industry commentators have noted that the move will have a strong impact on Samsung’s revenues and will shake consumer confidence in the brand.

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