When Harry Corbett bought a bear glove puppet on Blackpool's North Pier in 1948 to
Sooty, who turned 70 on Thursday, cost the then-engineer 7s 6d (about £ 11.50 in today? s money) but proved a bargain BBC and ITV
Although he whispers into his co-stars' ears, the bBC and ITV. word, as he prefers to let his wand and water pistol do the talking. And yet the "magical" bear has managed to catch a catchphrase – "Izzy wizzy, let's get busy" –
Richard Cadell, who has been keeping Sooty in check since 1998, said it was "an amazing achievement that Sooty is so popular after 70 years".
But for him, the secret is absolutely the simplicity of it all – everybody knows The Sooty Show.
Sooty shot to fame four years after he and Corbett teamed up in the Lancashire resort, winning the BBC's Talent Night program in 1952 and bagging themselves a series
TV also gave Sooty his black ears and nose, as Corbett decided to cover them with soot they would show up on black and white transmissions – the coloring also gave the bear his name.
- Speaking on Wogan in the 1980s, Harry Corbett said when he first introduced the idea of a girl as a girlfriend, he was told by a producer that it was not program "
- The story was covered in the national press, with a headline reading" No sex for Sooty "
- BBC relented bumps, but Harry was told that while Sooty could have a girlfriend, they" must not touch "
- There have been other Sooty controversies too – in 2001 the government was accused of
Corbett retired in 1976, shortly after moving to ITV, and Sooty was passed over to his son, Matthew, who found equal success and even more of friends.
Soo, a panda, but they are far from the pales to have appeared on screen with the bear.
There is also air-time for Sooty's cousin Scampi, Butch the dog, Sweep parents, two cats called Kipper and Miki , Soo's Australian cousin Soola and a snake called Ramsbottom
Since Matthew Corbett's retirement in 1998 Soddy Show co-star Richard Cadell to try and keep on top of the little bear's antics
He has taken Sooty back to Blackpool to celebrate his birthday with the unveiling of a plate and a special day of celebration.
For him, Sooty's enduring appeal is in his familiarity.
"Parents trust it and they know what they're going to get," he said.
"It's good simple slapstick family iendly laughs from one of the most adorable characters in television history. "