WhatsApp is the messaging application that is growing the most in use during the new coronavirus pandemic, with an increase of 76% in Spain, compared to 40% general growth.
Applications and messaging services allow you to maintain remote contact with family and friends, so the time spent on them has increased during the crisis caused by the new coronavirus globally. In the specific case of Spain, the Kantar data indicates an increase in the time spent on WhatsApp of 76%, above the 40% growth registered in general terms, and the 50% indicated by Facebook a few days ago.
In China, the first country to be affected by the coronavirus, the use of local applications, such as WeChat or Weibo, has also grown, experiencing an increase of 58%. This greater use is mainly located in the age range between 18 and 34 years. Kantar points out that the growth of WhatsApp, Facebook and Instagram has been over 40% among those under 35.
In addition to this type of applications, during the pandemic there has been an increase in the use of web browsers (70%), traditional television (63%) and social networks (61%).