Saturday, 15 Dec 2018

Starbucks will have a store attended through the language in the US

The company announced that in October it will open a store attended by people with hearing problems; The staff of the branch will be 20 or 25 employees totally or partially deaf.


The multinational Starbucks will open in Washington in October its first establishment in which employees, totally or partially deaf, will communicate with customers through the American sign language (ASL, for its acronym in English), the company reported Thursday.

The company will convert a coffee that it has in Washington into an establishment adapted for deaf people, with a store format “that promotes access and offers job opportunities and professional promotion for the deaf and hard of hearing,” he announced in a statement. release.

Thus, the company based in Seattle will have a staff of between 20 and 25 people, totally or partially deaf, who will serve consumers in sign language at the establishment located in the US capital.

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Although it will be the first in the United States, Starbucks already opened a coffee with these characteristics in Malaysia two years ago.

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Waiters will use special aprons, with symbols that spell the name of the brand embroidered by a deaf supplier.

In addition, the establishment will feature exclusive artwork and a personalized mug designed by a deaf artist, and “a variety of improvements to support deaf clients,” according to the press release.

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On the other hand, the store will offer communication options to place orders at the delivery desk for those customers who do not know how to speak in sign language.

“Starbucks has adopted an innovative approach to incorporate the culture of the deaf that will increase employment opportunities and accessibility for deaf and hard-of-hearing people, while educating society,” said the CEO. National Association of the Deaf of the United States, Howard Rosenblum.

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