Professional ‘Mentoring’ to break gender stereotypes | Economy

15 prestigious directives in Spain. 15 university students wanting to eat the world; 15 innovative projects or ideas, and three months to develop them together thanks to the knowledge that the mentors will bring to their young students. So is the shadowing I, boss, a mentoring initiative promoted by the communication agency Trescom With the collaboration of multiple Spanish companies and academic entities, and the objective of promoting and making female empowerment visible in the world of entrepreneurship, still largely dominated by men.

Presented at the beginning of March at the Esade Campus in Madrid, the program has barely suffered setbacks due to the coronavirus pandemic, and mentors and students stay in touch a month later through videoconferences and emails. For Francisco Polo, High Commissioner for Spain Entrepreneurial Nation, “betting on equality is not only a matter of principle, but also of strategy: the data shows that companies led by women are twice as profitable, despite obtaining less than half the financing of men ”. In his opinion, “inequalities such as the gender gap, which affects 50% of the population, must be reduced.”

“The program serves to approach these girls and show them the reality, but also so that they know that it is possible, that it does come,” says Gloria Gubianas, co-founder of the sustainable fashion firm. Hemper and one of the mentors of I, boss. Juanita Bedoya, her mentor, wants to develop a brand of handbags and accessories made with denim cutouts from textile factories, thus reducing the waste of fabrics. But the projects are very varied, ranging from a platform to improve the quality of life for cancer patients (by Carla Montull) to a technology that helps children develop their soft skills (from Nur Younis) and a marketplace for future moms (by Patricia Aranda), to name a few examples.

“I think it is an important initiative for the new generations. We lack references that help to eliminate the mental limit that sometimes, as women, we impose ourselves, and that still put us in certain systems,” says Laura Nevola, CEO of IDP Pharma and another one of the mentors. “Also, working with such enthusiastic youth brings a lot of positive energy.”

A relationship with benefits for all

But what exactly does the mentoring? It is a professional accompaniment in which the transmission of knowledge is facilitated through learning with a mentor or tutor, who advises and guides another person in order to enhance their professional skills and abilities. “Any committed person, who is truly passionate about growing professionally and accelerating their potential, can benefit from such a program. This will help you learn from consolidated experience, connect with a world of new opportunities and access a network of networking ”, reveals Esther Cid, expert in mentoring digital and CEO of Tipscool, a startup of education technology.

Initiatives like Me boss They help young entrepreneurs to acquire the knowledge and skills they need to make their ideas come true. “If I had not participated in several accelerators, where excellent professionals helped us in the process of creating our company, our journey would not have come this far,” confesses Fátima Lucas, CEO and co-founder of Zymvol Biomodeling, and mentor of the program. “This is why we are aware of the importance of contributing our own experiences in the development of talented young people.”

The advice these young women receive helps them shape their project, from establishing a business plan, analyzing its economic viability and studying the potential market to defining its financial, technological and human needs, benefiting from the knowledge that their mentors possess in each respective field, and in many occasions from their network of contacts. “At first I was a bit lost, because despite having entire notebooks full of sketches and ideas, I did not know how to organize them and reflect them in a business model. Thanks to my mentor, in a matter of two weeks I was able to make a business model canvas, mock-ups, start designing the web and do a lot of research, ”says Nur Younis, one of the participating students.

Mentors and students participating in the 'Yo, jefa' program.

Mentors and students participating in the ‘Yo, jefa’ program.

But not only the students or employees who receive this professional support benefit. These programs also present numerous benefits for companies, since they not only keep them updated on current trends in their respective fields, but also “have people who inspire and are extra motivated to grow professionally, aligned with the loyalty strategy of the human capital ”, wields Cid. “The personal brand that the employee creates is generated in the company a positive value on the feeling of belonging and the specific training that each person gets.”

In most of those who engage in mentoring, there are also an underlying feeling of gratitude, of those who benefited in their day from the help of others and decide to use the accumulated experience to do the same with the new generations. “In my years as an entrepreneur, I have always highly valued the figure of the mentors who have guided me; in many ways they have been key both in learning and in different moments of support, recognizes Fátima Mulero, founder of AuTICmo and mentor of I, boss. “I believe that in the world of entrepreneurship there is a chain of favors that is very beautiful and must be maintained,” adds Gubianas. “When someone knocks on your door because they want to start their own company, from scratch, you immediately open it and you are willing to share your experience, because someone, in their day, also opened it for you.”

What does the mentor do and what does the mentor not do?

It is about guiding and helping them to get the talent they have inside, “and that perhaps no one had ever made it known to them before,” explains José Lozano, an expert in e-learning and mentor in the IEBS business school. “It is a continuous job that sometimes requires a face-to-face conversation, others online and, of course, a work plan with objectives. You have to make them see where their strengths are and where they can improve, how to focus their projects … But I don’t solve their problems or do the work for them, “he says. “I just put a mirror in front of them and say, ‘Look at you, that’s you. Maybe you don’t know yourself well, nor do you know the full potential that you have, but you must make the most of it ”.

For mentoring to be effective, therefore, one thing is needed above all: the will to learn and prosper personally and professionally. Like the students who participate in the program We create opportunities in hospitality, of the Mahou San Miguel Foundation. A social initiative developed for just over three years in collaboration with hospitality schools, social entities and the Public Administration, and aimed at young people in a socially disadvantaged situation in Madrid, Burgos and Barcelona. “In 2019, we had 70 professionals working as mentors; people who maintain constant involvement and commitment, and who also collaborate in the additional training that young people receive, offering masterclasses in professional competences and other matters of interest ”, shares Beatriz Herrera, director of the foundation.

For Gubianas, “mentoring It also serves to demystify the vision that we have of entrepreneurs of success… When I was studying, I saw women entrepreneurs as super distant, and I was convinced that this was something I could never achieve. ” But, as she herself is in charge of remembering, “power, you can”, a maxim that they are also in charge of remembering every day from Tipscool, where they have created mentoring and orientation programs for young talent focused on promoting STEAM careers (Science, Technology, Engineering, Arts and Mathematics) among young women.

“We collaborate with companies motivated to attract female talent, and recently launched the campaign I can be, to break with gender stereotypes and that girls and girls discover that they can become what they want, through the eyes of references that we currently have as inspiring mentors: great engineers, mathematics, scientists, researchers and leading technologists of our country ”, Cid wields. And it is that, with initiatives like this, it may soon be possible to break down that “glass ceiling”, those invisible barriers that continue to prevent many women from reaching those leadership positions for which they are undoubtedly trained.

Expert Master in Coaching and Mentoring

This master’s degree will train you in subjects such as coaching, coaching personal, with NLP, emotional intelligence, group dynamics, influences of the coaching, confidentiality of the process or deontology.

Master in Coaching and Business Management

Through this course, students will learn the basics of strategy and the coaching for the formulation of objectives within the strategic process, and they will acquire negotiation tools.

Master in Business Administration and Management (MBA)

Students will be introduced to the strategic direction of the company and business marketing, and will know the main keys and tools to achieve a successful sale in the commercial environment.


These are the reasons why you should let your child be wrong | Moms and Dads

Making mistakes is a natural part of any learning process, and it is key in the development of personality in childhood and adolescence. Few adults have doubts about it, and yet many parents try at all costs to prevent their children from falling into error and consequent frustration. A perfectly natural and understandable intention that, nevertheless, can have the opposite effect: “When a child is overprotected, tolerance for frustration is not trained. And that is something very necessary in childhood, so that little by little we are facing the inconveniences that life brings us ”, argues Amalia Gordóvil, professor of the UOC and family psychologist from GRAT Center in Barcelona.

Preventing children from making their own mistakes is a mistake that can have serious consequences for their future: “It is putting them in a bubble that the only thing it achieves is that they are not able to face the world. But someday they will have to go out alone, and if we delay that moment, the capacities will not be the same and the frustration will be greater, because their ability to manage it will not have been trained, “Gordóvil explains.

His opinion coincides with a 2018 study that, published in Developmental Psychology, addresses the consequences of overprotection in the child’s development. This research analyzed, for eight years, the evolution of 422 boys and girls in interactions with their parents. One of the authors’ observations was that when parents overprotected children without giving them the option to solve their own difficulties, the children had problems managing their emotions, which among other things caused intolerance to frustration.

Whether doing homework, making friends, or playing a sport, learning is benefited by mistakes, which stimulate us to find ways to do things differently. Overprotection, on the other hand, makes us find children who are more fearful, less autonomous and more dependent on parents; while, in adulthood, it can lead to more vulnerable people: “Sometimes, it will result in increased anxiety, the development of some type of social phobia and depression, and even lead to falling into dependency relationships,” he says. Gordóvil.

Better lead by example

As with any other parenting aspect, you need to be aware that as parents, not only what is said matters, but also (and even more) what is done. As much as we say to our children: “Come on, you can do it!”, If then in the end we do it to them, the indirect message that can reach them is: “You don’t know”, “you are not capable of doing it … ”, with the corresponding impact on their self-esteem. That same conclusion came other research from the American Psychological Association, which compared two different parenting styles: the controller and the one that promoted the autonomy of the minor. In it, it was observed that, when their mothers were not present, children from families who promoted autonomy struggled to complete the task they had been entrusted with, while children from controlling environments quickly gave up.

Placing error in its natural place is essential so that the little ones do not stop trying and trying new things, for fear of making mistakes. “When I have children like this, I always ask parents how they handle that mistake, because adults often do not get along well, We cover it up and we want to be perfect parents. But, precisely for this reason, we end up having stressed children ”, Gordóvil says. Parents are wrong like any other person; and more than hiding it, it is necessary to explain it to the children so that they assume that it is natural.

“If I have a son who has to pay for the subtraction, and I always tell him that he is stupid, or that it seems unbelievable that he doesn’t find out, the fact of making mistakes is going to live as something punitive and unacceptable, because Dad gets angry” . And it is that training tolerance to frustration is not something exclusive to children; You also have to see how parents carry their own. “Many times, working with that father or mother so that he can manage it differently, we have results in the children.”

Another important factor is having a positive view of the attempt. “To the extent that the person feels they can, they will carry out actions on their own to achieve what they want or need. It is a learning and training process ”in which the partial successes, the approaches to that final objective to be achieved must also be recognized, explains Marta Reinoso, PhD in Psychology. “For example, perhaps a child already knows how to hold the spoon well (success), but twists his arm and spills the contents by bringing it to his mouth (failure).”

How to promote autonomy?

Another reason to let children make mistakes without adults intervening is that flexibility is thus trained in the face of unforeseen unforeseen events, something essential in adult life. That is why specialists recommend promoting the autonomy of the minor, asking them for things appropriate to their age, such as doing household chores or errands outside of it, when they are somewhat older: “If you teach a four-year-old that dirty clothes go to a certain place, you can do it. If he throws the milk, or has a tantrum and decides to dismantle and throw a puzzle on the ground, he has to pick it up, ”says Gordóvil. As much as possible, it is convenient to avoid situations in which mom or dad do it, despite the fact that sometimes they want to do it to solve the situation quickly.

Obviously, it’s not about picking up a three or four-year-old boy and ordering him to pick up, because they still don’t know. So the best way to do it is start by accompanying and serving as a model; if he does not know how to make the school backpack, for example, help him prepare it, then make a list together so that he can do it alone and then the father or mother supervise him. Above all, it should be remembered that children can do many things, and that their natural way of learning is by playing, so introducing it in a fun way (like picking up toys by singing a song) can be very useful.

You can follow De mamas & de papas at Facebook, Twitter or subscribe here to the Newsletter.


The Catalan employer launches a campaign against the tax increase proposed by the Generalitat




The Catalan employers Treball Foment He has launched a campaign against tax increases and in favor of a “fiscal policy of progress” that he wants to discuss with social and economic agents. According to the business organization, high fiscal pressure projects an image of Catalonia deterrent to investment and talent retention. He has also lamented the Budget of the Generalitat for 2020, far from proposing a turn, promotes taxation that punishes companies and citizens, in his words.

«” The increase of Personal income tax and the upward maintenance of taxes on wealth, inheritance and documented legal acts are a clear example of the fact that the chosen route harms Catalonia in the face of economies of a similar weight ”, the employer has defended in a note. He also added that the Catalan is the autonomous community with more taxes of its own with a total of 18, compared to five on average for other autonomies.

Therefore, it has raised 12 proposals, among which are abolish the estate tax to avoid fiscal singularity, since it “discourages economic activity and distorts it”, as well as stimulating consumption by lowering personal income tax in all sections. He advocates encouraging employment by reducing social contributions paid by employers as the collection improves due to the increase in employment, and claims to review the Generalitat’s taxes.

It proposes to develop a four-year strategic plan to reduce the submerged economy by 10 points in relation to the GDP and thus raise 40,000 million more every year, and in the matter of pensions it wants to recover the incentives for long-term savings, especially for those over 52 and disabled people. Other proposals are to promote a fair family taxation, which happens by reducing the type of inheritance and donation tax, in addition to favoring the financing of companies, for which it proposes to lower the corporate tax to 25%, establishing a lower rate 15% for SMEs and for undistributed benefits, eliminating the minimum payment and maintaining the 100% deduction for double taxation.

It also proposes to promote cheaper housing, reducing the property transfer tax (ITP) and that of legal acts documenteds (AJD); attract talent by extending the term for non-resident treatment to ten years and attract talent from abroad; favor solidarity VAT by lowering the reduced and super-reduced VAT rate of basic activities, and implementing an economic tax regime that treats less populated territories as special areas.


The bus is also shared | Economy

It’s seven in the morning and a group of people wait for a bus to go to the office. It is not a public service vehicle, but a means of transportation that a company offers for its employees. So far, all normal. In Catalonia, for example, dozens of Seat lines run through the metropolitan cities to transport the employees of the Martorell plant. The different thing is that in this bus there are workers from different companies in the same area. Going to work with the competition is no longer an inconvenience, and companies begin to see the positive side.

Proof of this is the rapid success that the Catalan company BusUp is reaping. Founded in 2016, it is dedicated to charter buses on demand: for parties, weddings, excursions, concerts and other events or to transfer passengers to the airport. The company realized that there was another market and that it was growing. With the Internet, telecommuting and increasing awareness among companies to reduce their pollutant emissions, BusUp offered its buses to the business areas of the cities. Thus, companies of the same polygon hire a bus service that they share among all companies.


The company has grown rapidly: in 2018, when it started its activity, it invoiced 300,000 euros; the following year he closed it with 1.8 million and the forecast is that in 2020 he will invoice 9 million. The company, with 42 employees dedicated to technological development and customer service, expects to obtain benefits in 2021. After obtaining an investment of 3.8 million euros, they are in Barcelona, ​​Lisbon, São Paulo, Bilbao and Madrid.

The BusUp business model is based on meeting the demand that was scattered. Through a mobile application, users enter a point of origin and a destination. The application, using algorithms that connect this user with others, proposes a schedule and a route. You can also receive a specific demand from a company or a group of companies that require frequent transportation to a polygon. BusUp will contact interested employees and create a route according to their preferences. Technology is, in fact, the only thing that BusUp provides, which does not own coaches or have payrolls, since it only acts as a technological link between users and transport companies in exchange for a commission. The model is reminiscent of digital platforms such as Glovo or Uber, but they reject it from the company. According to BusUp, its technology serves to empower traditional transport companies and provide them with customers.

“We have transformed the company bus. The usual routes have been emptied and the bus model for a single firm already only works in large companies, ”explains Eva Romagosa, director of information systems for the company and co-founder of BusUp together with the CEO, Rui Stoffel, and Àlex Canals.

Canals, CEO of the bus company with the same name, hit the key: the bus transport sector was stuck and needed a technological revulsion. First, because the transport of workers decreased due to labor decentralization, which led employees to use the car more and more. And then, because the tourist coach business is also contracted by a change in consumption habits. Romagosa expands: “Before, companies were more concentrated in the same place, now they are more scattered. And, with the change in consumption habits, bus lines ceased to be profitable: everyone drove to work. This creates a problem for companies and employees, who are looking for a more sustainable alternative. ”

The first client was a music festival in Catalonia. The company highlights that up to 93 companies have hired the service and that it is used by more than 9,000 people just to go to work. After eight months of activity, the service has 250 registered workers and, according to the company, has avoided almost 3,000 trips by private car.