Chinese tourists plebiscite the city of Colmar, in the Haut-Rhin. This is a reality show that has shed light on this town in eastern France. As a result, the number of Chinese visitors jumped to Colmar in late 2018, 12,000 overnight stays over the year, up 70% from the previous year.
In 2018, 2.2 million Chinese tourists visited France. Made to measure trips, often express, these visitors spend an average of six days on the territory. Tastings of regional products are particularly appreciated. "If they are specialties of the region, you must taste them"says a woman interviewed by France 3. 75% of Chinese tourists come to France to shop, the quality of their reception is therefore essential for traders. They spent more than 4 billion euros on the territory this year.
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