The electric Fiat 500 Spiaggina by Lapo Elkann for hire for the summer –

from Luca Zanini

Five pastel colors for five examples of the 500 electrified convertible, without roof and without doors: Hertz chose them for its fleet

Off with the roof and doors. Braided rope seats. Stylized bumpers in a lightweight structure that also runs along the sides. And in the old control panel in the style of the small car produced from 1957 to 1975, a 5-inch electronic display to indicate the running status and performance of the new electric motor. Here they are the new Fiat 500 Jolly Icon-e «Spiaggina» in the version and in 5 colors presented by Hertz in collaboration with Garage Italia Custom – the company just sold to the Swiss Youngtimers by Lapo Elkann (who however becomes one of the largest shareholders, 23, 04%) – who produced it.

How much does the rental cost

Five colored cars pastel (one metallic) which in these hours are reaching as many squares – in Tuscany, Lazio, Campania, Puglia, Sardinia
(but they can also be moved to Sicily or elsewhere, based on requests) – where they will be rented (in Rome you can already do it) starting next week to Hertz premium customers at a cost of 208 euros per day (including VAT); including full battery charging (120 km range). Maximum speed 85 km per hour in Hare mode (the other, more economical in consumption, is called Tartaruga). It can be recharged at any standard column (no matter the supplier) with two special Apps, EVway and Nextcharge. There is also a personalized delivery service: «We will take it to your hotel, or home, or to the bed & breakfast you have chosen for your holidays», assures the commercial director of hertz Italia Michele Longobardi. But the service is included in the price only if you are in the 5 cities where it can be rented; otherwise, having the Spiaggina at home has a cost: from 50 to 100 euros depending on whether the delivery takes place within a radius of between 30 and 50 kilometers from the rental agency. And that’s just the beginning. Another collector’s gem with a zero-emission focus will be presented in September, again in collaboration with Garage Italy. Some suspect it could be a 1960 Alfa Romeo Giulietta.

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How to rent

With the rental of the new Spiaggina (the first electrified one was tested in 2019, before the pandemic, in the tricolor version) Hertz will provide the “guests” (in the company terminology the term “customer” has been abandoned) visitors to Italy with a series of information on the best itineraries and places to see within a radius of 100 kilometers. «We want to place ourselves as ambassadors of the beauties of Italy in this complex phase of recovery after the lockdown – explains Massimiliano Archiapatti, general manager and CEO of Hertz Italy – and even if we are a multinational, we offer an Italian car like the 500 to give the best of the country to those who come to visit us ».
As for sector forecasts, Hertz is ready to cope with a progressive growth of foreigners on holiday in the beautiful country, as the spread of Green pass will make travel easier, and expresses “the hope that having chosen a car from the 1960s, the years of the economic boom, of the recovery, will also help the recovery of the post-pandemic: we expect the world to resume its its journey made up of travel and that, between September and October, American tourists will finally return ». The goal is, always and in any case, to exceed the expectations of the guests.

The colors of the Spiaggina

Even the colors (“a colorful and fun offer to give sparkle to the summer”) want to underline the beauty of the Italian landscapes: the SpiaggineTurquoise water from Sky Blue to intense Mediterranean Blue flanked by Rosa Budelli (“That transports us to the shores of the crystalline sea of ​​Sardinia”) and from the shining Verdello of Sicily (metallic) «to relax in a sun bath». The giant in rental cars seems confident that the recovery will be progressive: “The desire to return to travel is great and many prefer to do it by car for greater caution.”

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The electric motor

Each car is regularly re-homologated after the restoration, the replacement of the old endothermic with the electric motor gives 9,5 kW (produced by Newtron, in the Termini Imerese plant) and all the preventive tests for regular use on the road. The adoption of a retrofit electric unit (now in the second version in Hertz’s Italy Selection) makes the cars completely ecological. Comfort, style, elegance, technological innovation are then combined with the security offered by the protocol Gold Standard Clean reserved for Hertz guests.

July 21, 2021 (change July 22, 2021 | 12:10)


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